During the recent milk crisis in China, different related parts of the society have been put under the microscope, including stars.

An online survey asked if celebrity spokespersons should bear responsibility for endorsing (代言) tainted milk products.Thirty four percent answered “yes”.They said that the celebrities had betrayed the trust of the people and should be more morally responsible.

They are right.But what’s more important is that we should train ourselves to be wise enough not to blindly accept what is being sold, even by our favorite stars.

No doubt television advertisements, together with other media products, inform and entertain us.But, too often, there are hidden messages in the information we receive.The songs we hear, the images we see, and the articles we read, are carefully selected to convey political, cultural, economic and moral messages.The mass media delivers us these messages in an attempt to persuade us into believing or buying whatever is being pushed.

The question is: should we always believe what the advertisement or mass media says? The answer is that we should use our minds to dig out the hidden meaning and rely on our own judgment to make a choice.

In some countries, students take a course called “media literacy”.They learn to analyze the mass media.They are encouraged to challenge everything they see or hear and to do research into missing views.They learn to ask questions and to be critical (批判性的) thinkers.

1.What does the underlined word “tainted” in the second paragraph probably mean?

A.Popular.    B.Healthy.   C.Tasteless.   D.Harmful.

2.The writer mentioned celebrity spokespersons to     .

A.point out the shortcomings of advertisements

B.call on us to think more about the product

C.warn us not to blindly copy popular stars

D.stress that they are to blame for misleading

3.What can we conclude from Paragraph 4?

A.The media products are created with a purpose.

B.We should take media products as entertainment.

C.Messages in products do no good to customers.

D.We seldom take some information for granted.

4.To think critically, we need to do the following except     .

A.making judgment about what we see and hear

B.analyzing the intention of messages presented

C.making a decision after asking for others’ opinion

D.digging out the missing views behind the information

 

Is there a “success personality”—some winning combination of qualities that leads almost inevitably (必然地) to achievement? If so, exactly what is that secret success formula (公式), and can anyone develop it?

At the Gallop Organization we recently focused in depth on success, inquiring into the attitudes of 1,500 distinguished people selected at random from Who's Who in America. The main standard for inclusion in Who's Who is not wealth or social position, but current achievement in a given field. Our research finds out a number of qualities that occur regularly among top achievers. Here is one of the most important, that is common sense.

Common sense is the most widely possessed quality of the people surveyed. Seventy?nine percent award themselves a top score in this quality. And 61 percent say that common sense is very important in contributing to their success.

To most, common sense means the ability to present sound, practical judgments on everyday affairs. To do this, one has to remove extra ideas and get right to the key points of what matters. A Texas oil and gas businessman puts it this way: “The key ability for success is simplifying. In conduction of meetings and dealing with industry regulators, reducing a complex problem to the simplest term is highly important.”

Is common sense a quality a person is born with, or can you do something to increase it? The oil man's answer is that common sense can definitely be developed. He owes his to learning how to debate in school. Another way to increase your store of common sense is to observe it in others, learning from their—and your own—mistakes.

Besides common sense, there are many other factors that influence success: knowing your field, self?reliance, intelligence, the ability to get things done, leadership, creativity, relationships with others, and of course, luck. But common sense stands out. If you develop these qualities, you'll succeed. And you might even find yourself listed in Who's Who someday.

Title: Secrets to success

Finding of the (71)________,Top achievers have some common (72)________, one of which is common sense.

The most important quality,79 percent of the people surveyed (73)________ highly of common sense. And 61 percent say it plays an important role in their success.

Understanding of common sense,To most, it means one is able to (74)________ daily affairs reasonably by (75)________ on what really counts.

(76)________ to get common sense,●(77)________ it through activities like learning how to debate in school.

●Increasing it through learning from(78)________.

Other factors leading to success,(79)________ from common sense, many other factors contribute to success, luck (80)________. But common sense is the most outstanding.

 

阅读下面短文,掌握其大意,从每题所给的A、B、C、D四个选项中,选出最佳选项。

Jean is a clever young woman who comes from a rich and famous family. She goes to a(n) __1__ university and has everything that money can buy. Well, __2_ everything. The only problem is that the people in Jean’s family are so __3__ that they can hardly find time to be with her.

So Jean _4___ a lot of her time on MSN. She likes being anonymous(匿名的), __5__ to people who do not know about her famous family and her _6___ life. She used the name Linda on MSN and has _7__ a lot of friends who she contacts(联系) quite __8__.

Last year Jean made a very _9__ friend on MSN. His name was David and he lived in San Francisco. David was full of stories and jokes. He and Jean had a common (共同的) _10___ in rock music and modern dance. __11__ it always took them hours to talk __12__ on MSN and sometimes they even __13__ the time. Of course, they wanted to know more about each other. David __14_ a picture of himself: a tall, good-looking young _15__ with a big, happy smile. As __16__ went by , they became good friends and often sent cards and small things to each other.

When Jean’s father told her that he was going _17__ a business trip to San Francisco, she asked her father to let her _18__ with him, so that she could give David a __19___ for his birthday. She would take him the latest DVD of their favorite __20__ singer. But when Jean knocked on David’s door in San Francisco, she found that the special friend she had been contacting was a twelve-year-old boy named Jim.

1. A. strange    B. good      C. usual     D. important

2. A. just     B. hardly     C. almost     D. only

3. A. busy     B. boring     C. careless    D. far

4. A. chooses    B. costs     C. takes      D. spends

5. A. singing    B. talking    C. writing     D. e-mailing

6. A. rich     B. poor      C. active     D. simple

7. A. lost     B. made      C. known      D. visited

8. A. often     B. long      C. easily     D. closely

9. A. honest    B. handsome    C. special     D. loyal

10. A. sense     B. interest    C. history    D. experience

11. A. Though    B. But       C. So      D. Because

12. A. loudly    B. happily     C. freely     D. badly

13. A. left     B. overdid     C. stayed     D. forgot

14. A. received   B. brought     C. sent      D. drew

15. A. star     B. child      C. boy       D. man

16. A. time     B. age       C. conversation  D. space

17. A. into     B. at       C. in       D. on

18. A. work     B. go       C. study      D. play

19. A. surprise   B. wish      C. hope       D. party

20. A. opera     B. pop      C. rock      D. classical

 

If you have been joining in chat room conversations, or trading emails with web pals, you have become one of the millions who write in a particularly short form of English.

And you’ve got a sense of humor about short forms like SOHF (sense of humor failure) to describe Internet newcomers who don’t understand you.

Across the globe, every night teenagers and their elders are talking online, and many of them are talking at the same time.

It’s fast: try talking to six people at once. It’s brief: three or four words per exchange. It takes wit(智慧), concentration and quick fingers.

And it requires tremendous linguistic economy(语言省略). There’s neither time nor space for explanations. Why consume precious key-strokes telling six friends you have to leave for a moment to take care of your little brother when BRB (be right back) will do?

Want to enter a conversation? Just type PMFJI (pardon me for jumping in).

Interested in whom you are talking to? Type A/S/L, the nearly universal request to know your pal’s age, sex and location. You may get 15/M/NY as a response from your pal.

If something makes you laugh, say you are OTF (on the floor), or LOL (laughing out loud), or combine the two into ROTFL (rolling on the floor laughing).

And when it is time to get back to work or go to bed, you type GTG (got to go) or TTYL (talk to you later).

People want to write as fast as possible, and they want to get their ideas across as quickly as they can. Capital letters are left in the dust, except when expressing emotion, as it takes more time to hold down the “shift” key and capitals. Punctuation(标点)is going, too.

1. Many people talk on the Internet _____.

A. by sending short emails  

B. by using a particularly short form of English

C. in a funny way    

D. by using particular English words and expressions

2. In order to talk to several people at the same time on the Internet _____.

A. you have to speak fast and fluently  

B. you should speak with wit and humor

C. you have to express your ideas in a brief way 

D. one should pay much attention to the accuracy of words

3. If you get 17/F/NY as an answer to your A/S/L, it means _____.

A. the person on the other end is 17 from New York and he is fine

B. you are talking to a girl who is 17 and lives in New York

C. you are talking to 17 girls who are from New York

D. the person who you are talking to is a 17-foot tall New York girl

4. To save time on the Internet, _____. 

A. some people leave their letters in the dustbin

B. some people never use “shift” in their writing

C. many people keep the capital letters and punctuation

D. people seldom use capital letters or punctuation

 

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