题目内容

C

Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.

Fueling this trend is web retailers’ quick adoption of social sign-on, which allows consumers to log in to their Facebook account instead of registering on an e-commerce site. Social sign-on gives retailers access to rich profile information for targeting customers.

＂Bringing Facebook profile data into retail sites makes sense because it influences consumers,＂ said Jeffrey Grau, e-marketer principal analyst and author of the new report ＂Social Commerce: Personalized and Collaborative(合作的) Shopping Experiences＂. ＂In contrast, many consumers on Facebook are mainly socializing with friends and further removed from making purchase decisions.＂

Over half of online retailers who responded to an August 2016 survey by Gigya, a provider of social sign-on applications, had either implemented the feature or planned to add it in the near future.

The Gigya study highlighted the benefits that online retailers and media-entertainment publishers get from offering social sign-on. At the top of the list were increased reservation (84%) and richer profile information for targeting product recommendations, emails, promotions and coupons(优惠券)(80%).

＂Social networks like Facebook are a center of information about people’s likes and interests,＂said Grau.＂When consumers give a retailer permission to access their personal data on Facebook, the retailers see not only what those people have written in their profiles but also the content they have ‘liked’ on other sites.＂

A separate study outlined just some of the data available from various sites — not counting other information, like which products, news articles and content on third-party sites they link to in status updates.

Retailers must also be careful about delivering personalized recommendations and targeted ads. These could make consumers feel that their online privacy is being invaded and create a backlash, which is already a perennial(反复的) problem for social networks like Facebook.

【题文1】 Why are retailers turning to Facebook and Twitter?

A. It is easier to trade on the sites.

B. They can talk with their customers there.

C. Their users can be turned into their customers.

D. E-commerce is easier done than social commerce.

【题文2】 How do most retailers react to social sign-on?

A. They react slowly. B. They are researching it.

C. They response actively. D. They are waiting and seeing.

【题文3】What does Grau think the advantage of retailers using social networks is?

A. They sell more online. B. They get more social support.

C. They make more friends online. D. They know people’s likes and interests.

【题文4】 What is the best title of the passage?

A. The trend of e-commerce B. Conversion of customers

C. The future of social shopping D. Advantages of e-commerce

练习册系列答案
相关题目

Living among trees, plants and flowers can fill your life with beauty. And if you are a woman, it can also help you live longer. Researchers found that women who live in homes surrounded by plants appear to have lower death rates than women who live in areas with fewer plants.

Researchers at Harvard University’s T.H. Chan School of Public Health reported the finding. They looked at the information from one of the largest and oldest investigations of the women’s health: the Nurse’s Health Study. It began 40 years ago. It now has information on nearly 200,000 women.

For the new study, the team looked at the death rates of more than 100,000 women between the years 2000 and 2008. Then the researchers compared the death rates of these women to the plants around their homes. The researchers also considered other things, such as the age of the women, money they earn and race. They also looked at whether or not the women smoked.

The study found that the death rate among women who lived in the greenest spaces was 12% lower than those from the least green areas. The researchers were surprised to find such a strong connection between high vegetation levels and low death rates.

The study suggested that living among trees, flowers and other plants lowered levels of depression. Researchers said women in greener areas spent more time with other people and exercised more. It is common knowledge that plants can help the environment in many ways. The new finding also suggested ways to the government and the city planners to grow even healthier living areas.

1.How did the researchers divide the women in the study?

A. By their money. B. By their different ages.

C. By their habit of smoking. D. By the number of plants around them.

2.It can be inferred from the last paragraph that ________.

A. more and more women will plant trees

B. it will be a must to build houses with trees around

C. the new finding may influence future living conditions

D. the government will take action to make women healthier

3.What is the best title of this passage?

A. Women should grow flowers at home

B. Plants may help women live longer

C. Women must exercise more to keep healthy

D. The bad environment causes high death rates

Guide for Teenagers

The teenage years can be tough, and it’s normal to feel sad every now and then. But if these feelings don’t go away or become so intense that you can’t handle them, you may be suffering from depression. 1.

Try not to isolate yourself.

When you’re depressed, you may not feel like seeing anybody or doing anything. Just getting out of bed in the morning can be difficult, but isolating yourself only makes depression worse. 2. Spend time with friends, especially those who are active.

Keep your body healthy.

Making healthy lifestyle choices can do wonders for your mood. Ever heard of a “runners high”? Physical activity can be as effective as medications for depression, so get involved in sports, ride your bike, or take a dance class. Any activity helps! 3. As for food, make sure you’re feeding your mind with plenty of fruits, vegetables, and whole grains.

Avoid alcohol and drugs.

You maybe try drinking or use drugs in an effort to escape from your feelings and get a “mood boost,” even if just for a short time. However, substance use can not only make depression worse, but can cause you to become more depressed. 4. You will need special treatment for your substance problem.

5.

Stress and worry can lead to depression. Talk to a teacher if exams or classes seem overwhelming. In addition, if you have a health concern you feel you can’t talk to your parents about, see a doctor. A health professional can help you approach your parents and guide you toward appropriate treatment. If you’re dealing with relationship, friendship, or family problems, talk to an adult you trust.

A. Ask for help if you are stressed.

B. Even a short walk can be beneficial.

C. Turn to your parents for help.

D. As you get out into the world, you may find yourself feeling better.

E. In short, drinking and taking drugs will make you feel worse — not better — in the long run.

F. The more exercise you do, the healthier you will be.

G. Help is available and you have more power than you think.

完形填空（共20小题；每小题1.5分，满分30分）

阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填人空白处的最佳选项，并在答题卡上将该项涂黑。

Though it had been a bad day in the early morning, I thought works had to be done. Filled with 1 thoughts, I got in my car to drive into town. In the few minutes it took me to travel to the 2 . I made a decision. I would be careful not to 3 my bad day off to anyone else. I would be 4 .

Standing in line at the bank, I was 5 talking to myself. Actually, I was 6 myself. All of the events that had made my bad day were, in fact, so very 7 . I was over-reacting. I tried to 8 those who had been affected by the war, by the earthquake.

A voice broke through my mental thoughts. Somehow I had 9 finished my bank business and the teller was trying to get my 10 . ＂Young lady,＂ she was saying. Her eyes showed 11 as she softly said, ＂I don’t know what is happening inside of you, but 12 me that everything will be okay.＂

My hands were 13 on the counter. She took her hands and placed them gently on top of mine. The 14 was quick but electric. And in that moment my world 15 .

In the moment of her touch I found 16 . I knew that love was being channeled through the 17 of this beautiful woman directly into my heart. I knew that I am 18 . I didn’t say a word standing there. I 19 . It was my first smile of the day. But it would not be my 20 , as from that moment on my entire day was changed.

A warm handshake. A kind word. Through these, we open the power of love.

1.A. nervous B. fearful C. negative D. serious

2.A. park B. bank C. market D. company

3.A. give B. take C. show D. pass

4.A. honest B. wise C. brave D. polite

5.A. silently B. patiently C. secretly D. loudly

6.A. controlling B. warning C. blaming D. enjoying

7.A. small B. special C. important D. funny

8.A. serve B. comfort C. pity D. imagine

9.A. ever B. just C. never D. still

10.A. attention B. payment C. name D. address

11.A. surprise B. doubt C. wonder D. concern

12.A. tell B. advise C. believe D. remind

13.A. waving B. resting C. feeling D. placing

14.A. hug B. touch C. look D. talk

15.A. moved B. ended C. failed D. changed

16.A. understanding B. disappointment C. excitement D. shame

17.A. hand B. tenderness C. body D. work

18.A. respected B. loved C. scared D. rescued

19.A. sighed B. cried C. smiled D. complained

20.A. best B. sweetest C. last D. happiest

短文改错（共10小题；每小题l分，满分10分）

假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。

增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。

删除：把多余的词用斜线（＼）划掉。

修改：在错的词下划一横线，并在该词下面写出修改后的词。

注意：

1. 每处错误及其修改均仅限一词；

2. 只允许修改10处，多者（从第11处起）不计分。

Today, millions of people want to learn or improve their English. Is it good to study in Britain or in your own country?

The advantage of going to Britain seem obvious. You will listen to the language all the time, surround completely by the language wherever you go and don’t have to speak English if you are with the local people. In China, there is always possible to speak Chinese in class and the learn is slower.

On the one hand, there are also advantages of studying home. You don’t have to make big changes to your life. Besides, it’s much cheaper than going to Britain.

In my view, to most people with enough money, being at home is their only option. The most important thing to do in this situation is to maximize our opportunities: speaking only English in class and using English whenever possible outside the class.

下对句中各有一个错，请把错处改正。其他部分不得更动。每处错误仅涉及一个单词的增加、刪除或修改。

增加：在缺词处加一个漏词符号（∧），并在右边横线上写出该加的词。

删除：把多余的词用斜线（\）划掉，在该行右边横线上写出该词，并也用斜线划掉。

修改：在错的词下划一横线，并在右边横线上写出修改后的词。

1.The nice car isn’t belong to the young lady.

2.Not known what to do, I just stood there.

3.Comparing with the earth, the sun is much hotter.

4.He could come for the meeting, but he didn’t.

5.We believe this easy to get along with him.

假如你是李华。某英文报社正在举行主题为“周六关闭智能手机”的活动，你很感兴趣。请你用英文给此报社发一封电子邮件，内容包括：

1.表明愿意参加活动，并给出原因；

2.关闭手机后，你准备在本周六安排哪些活动；

3.表示会向同学们介绍此项活动。

注意：

1.词数100左右；

2.可以适当增加细节，以使行文连贯；

3.开头和结尾已为你写好，不计入总词数。

Dear Sir/Madam,

I am pleased to learn about your appeal to spend a Saturday without using smart phones.

Yours,

Li Hua

阅读下面材料，在空白处填入1个适当的单词或括号内单词的正确形式。

A proverb says, ＂Time is money＂. But in my opinion, time is even 1 precious than money. Why? Because when money 2 (be) spent, we can earn it back. However, when time 3 (go), it will never return.

It is known to all that the time we can use is 4 (limit). Therefore we should make use of our time more __5__ (full) to study hard so as to serve our country in 6 future. But it is a pity that there are a lot of __7__(person) who do not realize the value of time. They spend their precious time smoking, 8 (drink) and playing.

In a word, we should form a good habit of 9 (save) time. Do not put off what can be done today __10__ tomorrow.

假如你是李华，北京成功获得2022年冬奥会主办权的消息令你兴奋。请你给你的英国朋友Lucy写一封信，邀请她2022年冬奥会期间来中国游玩。要点如下：

1．介绍冬奥会的时间、地点；

2．阐述冬奥会的意义；

3．表达你的愿望。

注意：

1．词数100左右；

2．可以适当增加细节，以使行文连贯；

3．开头和结尾已为你写好，不计人总词数。

Dear Lucy，

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Yours,

Li Hua

违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com

精英家教网