I had this exchange with my 6-year-old last week.

       Him: Mom, we have to start buying Danimals.

       Me: Why?

       Him: So, I can bring it to |school for lunch.It's yogurt .

       Me: Why do you want it so badly?

       Him: Because Danimals i|s giving away five fantastic Caribbean vacations.

       I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.

       Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.

       Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?

       Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)

       At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.

       "One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |

From the dialogue between the author and the son, we can infer that ____-

       A.the son likes drinking yogurt a lot.

       B.buying Danimals may win a free tour

       C.the son's school encourages kids to eat yogurt

       D.Danimals in the most popular yogurt among kids.

We can learn from th^ passage that     '

       A.character bowls increase kids' appetite.

       B.character-themed wall paint is expensive

       C.household goods are becoming the target of advertisers.

       D.Linn considered character-themed products a foolish marketing strategy.

The underlined word "buck" in the last paragraph probably means _____.

       A.support        B.resist           C.advertise            D.learn

What does the passage mainly tell us ?  .

       A.Marketing is affecting kids all the time.

       B.Most kids now don't have a happy childhood,

       C.Kids like buying licensed school supplies a lot.

       D.Licensed character produce are doing great harm to kids.

Doors and windows can’t keep them out; airport immigration officers can’t stop them and the Internet is a complete reproduction soil. They seem harmless in small doses, but large imports threaten Japan’s very uniqueness, say critics. “They are foreign words and they are infecting the Japanese language”.

“Sometimes I feel like I need a translator to understand my own language, ”says Yoko Fujimura with little anger, a 5-year-old Tokyo restaurant worker.“It’s becoming incomprehensible”.

It’s not only Japan who is on the defensive. Countries around th globe are wet through their hands over the rapid spread of American English. Coca?Cola,for example, is one of the most recognized terms on Earth.

It is made worse for Japan, however, by its unique writing system. The country writes all imported utterances(言论) except Chinese?in a different script called katakana (片假名). It is the only country to keep up such a difference. Katakana takes far more space to write than kanji?the core pictograph (象形文字) characters that the Japanese borrowed from China 1,500 years ago. Because it stands out, readers complain that sentences packed with foreign words start to look like extended strings of lights. As if that weren’t enough, katakana terms tend to get puzzling.

 For example, digital camera first appears as degitaru kamera. Then they became the more ear?pleasing digi kamey. But kamey is also the Japanese word for turtle. “It’s very disappointing not knowing what young people are talking about,” says humorously Minoru Shiratori, a 53?year?old bus driver. “Sometimes I can’t tell if they’re discussing cameras or turtles.”

In a bid to stop the flood of katakana, the government has formed a Foreign Words Committee to find suitable Japanese replacements. The committee is slightly different from French?style language police, which try to support a law that forbids advertising in English. Rather, committee members and traditionalists hope a non?stop campaign of persuasion, gentle criticism and leadership by example can turn the tide.

12.According to the author, the reason why the Japanese is infectd greatly by English is .      

A.that nothing can prevent it from entering into Japan

B.that English is the most recognized language in the world

C.that the government has not set up a special administration department to control this trend   before it becomes popular in Japan

D.not clearly mentioned in this passage

13.By saying “counties around the globe are wet through their hands over the rapid spread of American English,”the author infers that        .

A.even a restaurant worker in Japan may feel the English infection on Japanese

B.the flood of katakana has covered most of countries in the world

C.Coca?Cola is the most popuar on the earth and this product covers all the global market

D.many other countries are affected greatly by American English

14.According to the author, the last paragraph mainly deals with.      

A.how French-style language police has prevented the infection of English

B.how Japanese Foreign Words Committee prevents the infection of foreign words

C.the suitable Japanese replacements

D.why committee members and traditionalists begin to declare a war against the infection of foreign words

15.Which conclusion can be drawn based on the opinions from the Japanese people (in paragraph 2 and 4 of this passage)?

A.The elders strongly advocates replacing the foreign words than young people.

B.All the people dislike speaking the foreign words, such as “digi kamey”.

C.They are so old that it is necessary to give some language assistance by a specialist.

D.People’s work determines the language they speak.


Nothing says love like a dozen long – stemmed roses on Valentine’s Day. More than a million roses will be sold during this festival for lovers, the biggest day of the year for the nation’s rose industry. It’s going to remain the most popular flower because love never goes out of style.
Yes, a rose is a rose is a rose. But selling them is no longer a beautiful experience for traditional flower shops. Supermarkets now offer convenience to the busy and discount rose shops help those hopelessly in love save money. Roses only is a good example of a discount rose retailer that was transformed from a traditional shop to answer the challenge in the’ 90s.
Inside this store on Sixth Avenue near 40 th Street, contemporary white furniture and wall – to – wall mirrors give it an expensive look. Customers move about freely among the counters, looking eagerly at the roses in more than 50 colors from shelf to shelf. Some customers say it’s the high quality of the roses that attracts them there. “I spent $ 20 but the flowers looked like I paid 60 or 70 dollars,” says one customer.
Studies show more people are buying roses in ones, two and threes these days. In fact, more than half of all roses are sold in bunches of fewer than a dozen. But Roses Only's low prices encourage people to spend. Even on Valentine's Day, when the price of a dozen roses and delivery can soar as high as $150, 12 of Roses Only's most expensive flowers sell for just $35. The company's key to success is to hold prices down by controlling every link in the rose chain. It grows its own roses in the sunshine of the Andes Mountains. In addition, the company also sells other items such as ballons and stuffed animals.    
While discount rose retailers are witnessing their business bloom, U.S. rose growers aren’t able to compete with the fierce foreign competition. More than 57% of roses sold in the USA are grown in other countries. The biggest foreign producers are Colombia and Ecuador, which accounted for almost 90% of the total imported last year. The trend has hurt domestic rose growers such as Johnson Flowers of California, considered to be this country's leading producer.
Now, instead of fighting overseas rivals, the Johnsons are trying to work with them. "We have a few big fighting overseas rivals, the Johnsons are trying to work with them. “We may also widen our business to include the service area and be a representative for overseas flower producers.”
As a result of severe competition, those in the rose business long for the good old days, whereas ordinary people benefit from the low price.
60.What is the central theme of this text?
A.The US rose business is going from bad to worse in spite of the efforts made.
B.The rose will remain the most popular flower as love never goes out of date.
C.The rose business is trying to meet the challenges in the market to succeed.
D.The rose industry plays an important role in American economy.
61.How does Roses Only obtain success in the discount rose retailing field?
A.By setting up more chain stores across the country.
B.By selling roses in supermarkets.
C.By selling high quality roses at a low price.
D.By selling roses by the dozen.


 
62.Which of the following shows the structure of the passage?

(①to ⑦ represent paragraphs 1 to 7)
63.After reading the passage, we learn all of the following EXCEPT________.
A.Selling roses is no longer as easy for traditional flower shops as it was.
B.Almost 90% of roses sold in US are imported from Colombia and Ecuador.
C.US rose growers are faced with intense foreign competition.
D.the Johnsons are trying to co-operate with foreign competitors instead of fighting them.

I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
【小题1】From the dialogue between the author and the son, we can infer that ____-

A.the son likes drinking yogurt a lot.
B.buying Danimals may win a free tour
C.the son's school encourages kids to eat yogurt
D.Danimals in the most popular yogurt among kids.
【小题2】We can learn from th^ passage that     '
A.character bowls increase kids' appetite.
B.character-themed wall paint is expensive
C.household goods are becoming the target of advertisers.
D.Linn considered character-themed products a foolish marketing strategy.
【小题3】The underlined word "buck" in the last paragraph probably means _____.
A.supportB.resistC.advertiseD.learn
【小题4】What does the passage mainly tell us ? .
A.Marketing is affecting kids all the time.
B.Most kids now don't have a happy childhood,
C.Kids like buying licensed school supplies a lot.
D.Licensed character produce are doing great harm to kids.

阅读下面的短文,然后按照要求写一篇150词左右的英语短文。
In one way of thinking, failure is a part of life. In another way, failure may be a way towards success. The “spider story’’ often told, Robert Bruce, leader of the Scots in the 13 th century, was hiding in a cave from the English. He watched a spider spinning a web. The spider tried to reach across a rough place in the rock. He tried six times without success. On the seventh time he made it and went to spin his web. Bruce is said to have taken heart and to have gone on to defeat the English. Edison, the inventor of the light bulb, made hundreds of models that failed before he found the right way to make one. Abraham Lincoln, the famous American president, lost elections more times than he won them! He never gave up in the face of failure but kept trying and was eventually elected to Congress and then the presidency.
So what? First, always think about your failure. What caused it? Were conditions right? Were you in top from yourself? What can you change so things will go right next time?
Second, is the goal you’re trying to reach the right one? Try to do some thinking about what your real goals may be. Think about this question. “If I do succeed this time, where will it get me?’’ This may help you prevent failure in things you shouldn’t be doing anyway.
The third thing to bear in mind about failure is that it’s part of life. Learn to “live with yourself” even though you may have failed. Remember, “You can’t win them all.”
【写作内容】
1、概括短文的内容要点,该部分字数大约30词左右;
2、以“Is Failure a Bad Thing”为题写一篇文章,包含以下内容要点,该部分的字数大约120词左右。
⑴失败是生活中的常事
⑵人们对失败所持的不同态度
⑶你对失败的认识
【写作要求】
1、可以使用实例或其他论述方法支持你的观点,也可以参照阅读材料的内容,但不要抄袭阅读材料中的句子
2、作文中不能出现真实姓名和学校名称。
                                                                      
                                                                      
                                                                      
                                                                      
                                                                      
                                                                  

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