题目内容
Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening(making people fat) on the market. It was lighter, so they called it LITE. Only two months after the new beer had been on sale, however, strange new ads appeared in the Chicago newspapers. They read ’LITE Tastes Soapy’. The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?
The new ads weren’t talking about LITE beer, however. They were for a product of the LITE Soap Company. The president of the LITE Soap Company, Mrs Ruth Ascott, was very upset with the brewery for taking the name of her high-powered detergent (洗涤剂) and using it as the name of a new beer. LITE Soap had had the same name for 53 years. She wrote to the brewery, insisting that they should not use the word LITE in their beer ads. The brewery replied that they could—and would—because beer and soap were so different. They planned to ignore the ’LITE Tastes Soapy’ ads, since the public knew which LITE was which.
Mrs Ascott then wanted to plan a new campaign. The ads would read ’LITE Is Wonderful for Washing Clothes’.
【小题1】It is clear that _____.
A. the Chicago brewery was sure the soap company would add to its fame
В. the LITE Soap Company is happy to know the name of the beer
С. the ad ’LITE Tastes Soapy’ did harm to LITE the beer
D. the brewery was not surprised at all to see the ad ’LITE Tastes Soapy’
【小题2】It seems that_____.
A. the new beer may lose weight В. the brewery was right
С. making ads is not difficult D. most beer makes us fat
【小题3】When the ad ’LITE Tastes Soapy’ comes out, _____.
A. the beer sold well on the market
В. it confused some consumers of the beer
С. people thought the beer was the least fattening
D. people began to like the product from LITE Soap Company
【小题4】We may conclude that_____.
A. neither of the two products sells well
В. both the two companies get on very well
С. the brewery did wrong to the LITE Soap Company
D. it was wrong of the soap company to have LITE as her own name
【小题5】When the public read the ad in the last paragraph, they _____.
A. might wash their clothes with the beer В. are likely to stop to buy the beer
С. might be more confused than ever before D. may find out which LITE was which
【小题1】C
【小题1】D
【小题1】B
【小题1】C
【小题1】C
解析【小题1】推理题:从文章第一段的句子:They read ’LITE Tastes Soapy’. The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?说明这个广告对啤酒的广告是有害的。选C
【小题1】推理题:从高第一句话:Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening(making people fat) on the market.这种啤酒最不可能让人发胖,说明一般的啤酒会让人发胖。选D
【小题1】细节题:从第一段的句子:The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?说明人们对这个广告很困惑。选 B
【小题1】推理题:从第二段的句子:LITE Soap had had the same name for 53 years. 可知肥皂已经用life这个名字53年了,说明是啤酒厂做错了。选C
【小题1】从最后一段的广告词可知是:life用来洗衣服很好。这是公众会和啤酒混淆。选C
Robert Frost was one of America’s best known and most honored serious writers. But his fame came late in his life.
He was born in San Francisco, California in 1874. He lived in California during his early childhood. He was named after the chief Southern general in America’s Civil War. The general’s name was Robert Edward Lee. The poet was named Robert Lee Frost, because his father wanted to honor the general.
Someone once asked another American writer, Ernest Hemingway, how to become a writer. The best thing, he said, was to have an unhappy childhood. If this is true, Robert Frost’s childhood was unhappy enough to make him a very good writer. Robert Frost’s father was a reporter who wanted to be a politician. He often drank too much wine and became angry. Robert was the victim (受害者) of his anger.
Robert Frost finished high school in 1891. After high school, Robert’s grandfather offered to pay his costs at Dartmouth College. But Robert left the school after a few months. He did not like it. He spent the next few years working at different jobs. At one time, he worked in a factory. Later, he repaired shoes. He was a teacher. He was a reporter. Always, he wrote poetry.
Robert Frost attended Harvard University for two years. After that, he returned to the many jobs he held before. For a while, Frost tried to take care of a farm in the state of New Hampshire. He was not a successful farmer. And he continued to write poetry. He said that until 1930, he earned only about ten dollars a year from writing.
In 1912, he decided to try to make a new start. He took his family to Britain. The cost of living was low. In Britain, Frost found a publisher for his first book of poems. The book was called A Boy’s Will. When it appeared in 1913. Frost received high praise from British readers. Praise was something he had not received in his own country.
Ezra Pound, another American poet living in Britain, read the poems and liked them very much. He wrote a magazine article about Frost. He also helped get Frost’s second book of poems published in America. That book was called North of Boston.
【小题1】The followings are writers EXCEPT ________.
A.Robert Edward Lee | B.Robert Lee Frost |
C.Ernest Hemingway | D.Ezra Pound |
A.he had great influence on Frost’s poetry and life |
B.Frost’ s poetry style was the same as Hemingway’s |
C.Frost was unhappy because he was the victim of his father |
D.Frost spent his childhood unhappily |
A.Once Frost’s first book was published he gained great praise in his country. |
B.After leaving Harvard University, he began to learn to write poetry. |
C.Frost was found lo have a gift in poetry while he studied in high school. |
D.Robert Frost’s father was angry and drank a lot because he didn’t realize his dream. |
A.Robert Frost’s unhappy childhood. | B.Robert Frost’s first and second book. |
C.Robert Frost’s family and jobs. | D.Robert Frost’s life and poetry. |