题目内容

Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening(making people fat) on the market. It was lighter, so they called it LITE. Only two months after the new beer had been on sale, however, strange new ads appeared in the Chicago newspapers. They read ’LITE Tastes Soapy’. The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?   
The new ads weren’t talking about LITE beer, however. They were for a product of the LITE Soap Company. The president of the LITE Soap Company, Mrs Ruth Ascott, was very upset with the brewery for taking the name of her high-powered detergent (洗涤剂) and using it as the name of a new beer. LITE Soap had had the same name for 53 years. She wrote to the brewery, insisting that they should not use the word LITE in their beer ads. The brewery replied that they could—and would—because beer and soap were so different. They planned to ignore the ’LITE Tastes Soapy’ ads, since the public knew which LITE was which.
Mrs Ascott then wanted to plan a new campaign. The ads would read ’LITE Is Wonderful for Washing Clothes’.
【小题1】It is clear that _____.
A. the Chicago brewery was sure the soap company would add to its fame
В. the LITE Soap Company is happy to know the name of the beer
С. the ad ’LITE Tastes Soapy’ did harm to LITE the beer
D. the brewery was not surprised at all to see the ad ’LITE Tastes Soapy’
【小题2】It seems that_____.
A.  the new beer may lose weight         В.  the brewery was right
С.  making ads is not difficult           D.  most beer makes us fat
【小题3】When the ad ’LITE Tastes Soapy’ comes out, _____.
A. the beer sold well on the market     
В. it confused some consumers of the beer
С. people thought the beer was the least fattening
D. people began to like the product from LITE Soap Company
【小题4】We may conclude that_____.
A. neither of the two products sells well
В. both the two companies get on very well
С. the brewery did wrong to the LITE Soap Company
D. it was wrong of the soap company to have LITE as her own name
【小题5】When the public read the ad in the last paragraph, they _____.
A. might wash their clothes with the beer       В. are likely to stop to buy the beer
С. might be more confused than ever before     D. may find out which LITE was which


【小题1】C
【小题1】D
【小题1】B
【小题1】C
【小题1】C

解析【小题1】推理题:从文章第一段的句子:They read ’LITE Tastes Soapy’. The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?说明这个广告对啤酒的广告是有害的。选C
【小题1】推理题:从高第一句话:Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening(making people fat) on the market.这种啤酒最不可能让人发胖,说明一般的啤酒会让人发胖。选D
【小题1】细节题:从第一段的句子:The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?说明人们对这个广告很困惑。选 B
【小题1】推理题:从第二段的句子:LITE Soap had had the same name for 53 years. 可知肥皂已经用life这个名字53年了,说明是啤酒厂做错了。选C
【小题1】从最后一段的广告词可知是:life用来洗衣服很好。这是公众会和啤酒混淆。选C

练习册系列答案
相关题目

Visitors from space may have landed on our planet from time to time, maybe hundreds of times during the long, empty ages while Man was still a dream of the far future. Indeed, they could have landed on 90% of the earth as recently as two or three hundreds years ago, and we could never have heard of it. If one searches through old newspapers and records from some certain places, one can find many reports of strange events that could be some explanations about visiting from outer space. A writer, Charles Fort, has made a collection of UFO sightings in his book Lo! One is tempted(引诱) to believe them more than any modern reports, for the simple reason that they happened long before anyone had ever thought of space travel. Yet at the same time, one cannot take them too seriously, for before education on science was popular, even sightings of meteors(流星) and comets(彗星) made people believe the most unbelievable stories, as they still do today.

56.According to the passage, visitors from outer space may have landed on the earth       .

A. long before man had dreamed of it    B. long before there were human beings

C. in the last few hundred years        D. after the space travel began

57.Which of the following statements is true according to the passage?

A. Charles Fort sighted a lot of UFOs himself.  B. All sightings of UFOs are believable.

C. There may be living things on other planets.  D. People have seen visitors from other planets everywhere.

58.According to the passage,            .

A. UFOs are only seen in recent years   B. UFOs sightings are not new

C. UFOs are just meteors and comets     D. UFOs are invented by people

Robert Frost was one of America’s best known and most honored serious writers. But his fame came late in his life.
He was born in San Francisco, California in 1874. He lived in California during his early  childhood. He was named after the chief Southern general in America’s Civil War. The general’s name was Robert Edward Lee. The poet was named Robert Lee Frost, because his father wanted to honor the general.
Someone once asked another American writer, Ernest Hemingway, how to become a writer. The best thing, he said, was to have an unhappy childhood. If this is true, Robert Frost’s childhood was unhappy enough to make him a very good writer. Robert Frost’s father was a reporter who wanted to be a politician. He often drank too much wine and became angry. Robert was the victim (受害者) of his anger.
Robert Frost finished high school in 1891. After high school, Robert’s grandfather offered to pay his costs at Dartmouth College. But Robert left the school after a few months. He did not like it. He spent the next few years working at different jobs. At one time, he worked in a factory. Later, he repaired shoes. He was a teacher. He was a reporter. Always, he wrote poetry.
Robert Frost attended Harvard University for two years. After that, he returned to the many jobs  he held before. For a while, Frost tried to take care of a farm in the state of New Hampshire. He was not a successful farmer. And he continued to write poetry. He said that until 1930, he earned only about ten dollars a year from writing.
In 1912, he decided to try to make a new start. He took his family to Britain. The cost of living was low. In Britain, Frost found a publisher for his first book of poems. The book was called A Boy’s Will. When it appeared in 1913. Frost received high praise from British readers. Praise was something he had not received in his own country.
Ezra Pound, another American poet living in Britain, read the poems and liked them very much. He wrote a magazine article about Frost. He also helped get Frost’s second book of poems published in America. That book was called North of Boston.
【小题1】The followings are writers EXCEPT ________.

A.Robert Edward LeeB.Robert Lee Frost
C.Ernest Hemingway D.Ezra Pound
【小题2】The passage wrote about Hemingway in order to show that
A.he had great influence on Frost’s poetry and life
B.Frost’ s poetry style was the same as Hemingway’s
C.Frost was unhappy because he was the victim of his father
D.Frost spent his childhood unhappily
【小题3】What can we learn from the passage?
A.Once Frost’s first book was published he gained great praise in his country.
B.After leaving Harvard University, he began to learn to write poetry.
C.Frost was found lo have a gift in poetry while he studied in high school.
D.Robert Frost’s father was angry and drank a lot because he didn’t realize his dream.
【小题4】What’s the passage mainly about?
A.Robert Frost’s unhappy childhood.B.Robert Frost’s first and second book.
C.Robert Frost’s family and jobs.D.Robert Frost’s life and poetry.

Heading off to college this year? Here are some fashion tips from our experts you should keep in mind;

Dress to impress: Stylist and business consultant Daniela Smith says, "Girls should keep in mind that your college professors will often be the bridge that connects you to your future career and your classmates will become your professional.network. You don't need to dress like you're going to the office, but you should display an ability to properly present yourself with appropriate maturity and confidence, and look put-together."

Lo go mania(品牌热症): Wearing the logos of brands aimed at younger customers physically identifies you as part of that age group, so consider the targeted age group of the stores you shop at.It's tempting to load up on logos, especially well-known logos that signify high-end brands.But consider this: college is a time of self-discovery, a chance to develop your own personal style.Instead of wearing logos head to toe, "walking advertisement"-style, why not express who you really are?

Wear real pants: The combination of leggings and baggy shirts is all too common on college campuses.Smith points out that leggings, yoga pants, and sweatpants are entirely unacceptable in public unless you're exercising. Although leggings worn as pants are a common trend among high school and college girls, they are not an appropriate choice for daywear; As a young woman, your style choice should begin to reflect your maturity level.So, get rid of leggings and wear real pants!

Keep the cute factor to a minimum: Stay away from sweaters and T-shirts with smiling animals, cartoon characters, or Hello Kitty on them.Sure, kittens might be cute, but they're not doing you any favors in the style department.Dressing too cutesy can take years off your look, and not necessarily in a good way!

1.The second paragraph indicates the importance of               .

A. impressing professors                           B. getting on well with classmates

C. creating a professional image                D. dressing appropriately

2.The author believes that college girls should                 .

A. choose a logo that suits their age

B. try to load up on well-known logos

C. use logos to show who they are

D. find their identity by trying different logos

3.In which magazine would you most likely find this passage?

A. Business Week.      B. Parents

C.In style.      D.Travel&Leisure

 

Robert Frost was one of America’s best known and most honored serious writers. But his fame came late in his life.

He was born in San Francisco, California in 1874. He lived in California during his early  childhood. He was named after the chief Southern general in America’s Civil War. The general’s name was Robert Edward Lee. The poet was named Robert Lee Frost, because his father wanted to honor the general.

    Someone once asked another American writer, Ernest Hemingway, how to become a writer. The best thing, he said, was to have an unhappy childhood. If this is true, Robert Frost’s childhood was unhappy enough to make him a very good writer. Robert Frost’s father was a reporter who wanted to be a politician. He often drank too much wine and became angry. Robert was the victim (受害者) of his anger.

    Robert Frost finished high school in 1891. After high school, Robert’s grandfather offered to pay his costs at Dartmouth College. But Robert left the school after a few months. He did not like it. He spent the next few years working at different jobs. At one time, he worked in a factory. Later, he repaired shoes. He was a teacher. He was a reporter. Always, he wrote poetry.

    Robert Frost attended Harvard University for two years. After that, he returned to the many jobs  he held before. For a while, Frost tried to take care of a farm in the state of New Hampshire. He was not a successful farmer. And he continued to write poetry. He said that until 1930, he earned only about ten dollars a year from writing.

    In 1912, he decided to try to make a new start. He took his family to Britain. The cost of living was low. In Britain, Frost found a publisher for his first book of poems. The book was called A Boy’s Will. When it appeared in 1913. Frost received high praise from British readers. Praise was something he had not received in his own country.

    Ezra Pound, another American poet living in Britain, read the poems and liked them very much. He wrote a magazine article about Frost. He also helped get Frost’s second book of poems published in America. That book was called North of Boston.

1.The followings are writers EXCEPT ________.

A. Robert Edward Lee                 B. Robert Lee Frost

C. Ernest Hemingway                  D. Ezra Pound

2.The passage wrote about Hemingway in order to show that

A. he had great influence on Frost’s poetry and life

B. Frost’ s poetry style was the same as Hemingway’s

C. Frost was unhappy because he was the victim of his father

D. Frost spent his childhood unhappily

3.What can we learn from the passage?

A. Once Frost’s first book was published he gained great praise in his country.

B. After leaving Harvard University, he began to learn to write poetry.

C. Frost was found lo have a gift in poetry while he studied in high school.

D. Robert Frost’s father was angry and drank a lot because he didn’t realize his dream.

4.What’s the passage mainly about?

A. Robert Frost’s unhappy childhood. B. Robert Frost’s first and second book.

C. Robert Frost’s family and jobs.  D. Robert Frost’s life and poetry.

 

It's really true what people say about English politeness: it's everywhere.When squeezing past someone in a narrow aisle, people say "sorry".When getting off a bus, English passengers say "thank you" rather than the driver.In Germany, people would never dream of doing these things.

After all, squeezing past others sometimes can't be avoided.and the bus driver is merely doing his job.I used lo think the same way, without questioning it, until I started traveling to the British Isles and came to appreciate some more polite ways of communicating with people.

People thank each other everywhere in England, all the time.When people buy something in a shop, customer and retail assistant in most cases thank each other twice or more.In Germany, it would be exceptional to hear more than one thank you in such a conversation.British students thank their lecturers when leaving the room.English employers thank their employees for doing their jobs as opposed to Germans, who would normally think that paying their workers money is already enough.

Another thing I observed during my stay was that English people rarely criticize others.Even when I was working and mistakes were pointed out to me.my employers stressed several times but none of their explanations were intended as criticism.It has been my impression that by avoiding criticism, English people are making an effort to make others feel comfortable.This also is shown in other ways.British men still open doors for women, and British men are more likely to treat women to a meal than German men.However, 1 do need to point out here that this applies to English men a bit more than it would to Scottish men' Yes, the latter are a bit tightfisted.

1.What is the author's attitude towards English politeness?

    A.He appreciates it                    B.He gives no personal opinion

    C.He thinks it is artificial             D.He thinks it goes too far.

2.What can we learn about customers and retail assistants in Germany?

    A.It's always a retail assistant who says thank you.

    B.A customer never says thank you to a retail assistant.

    C.They always say thank you to each other.

    D.They may say thank you only once.

3.We can learn from the last paragraph that Scottish men _____.

    A.are more likely to be involved in a fighting.

    B.are not so willing to spend money for women.

    C.are more polite than English men.

    D.treat women in a polite way.

4.The author develops the text through the method of         .

    A.giving comments                      B.telling stories

    C.making comparisons       D.giving reasons

 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网