Question

Frank Woolworth was born in Rodman, New York., in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品 ) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store., selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”

1.Frank took a short business course in order to ____________.

A．earn more money for his family

B．learn something from a salesman

C．get away from the farm

D．get enough to eat.

2.Frank sold the odds and ends quickly because _____________.

A．he knew how to get people to buy his goods.

B．he cut down the price by half

C．he had put the goods on a table in a very nice way.

D．the sign he put on the table was well designed.

3.The price of the knives was cut down by half because ______________.

A．the factory workers worked 24 hours a day.

B．knives were ordered in large quantities directly from the factory.

C．the knives were made in Germany, where labour (劳动力) was cheap.

D．the knives were produced in one factory.

4._____________ make Woolworth a world-famous man.

A．His business skills and his wealth.

B．The low price of the goods he sold.

C．His trip to Germany and his huge order of knives.

D．His natural skill for showing things.

5.The belief that : “ The customer is always right” suggests that _______________.

A．whenever there is a quarrel between the customer and shop assistant, the customers are always right.

B．If you want to succeed, the rule is the only way.

C．stores must always follow the customer’s orders if they want to make more money.

D．stores should do their best to meet the customer’s needs if they want to be successful.

 

Answer 1

【答案】

1.C

2.A

3.B

4.A

5.D

【解析】

试题分析：本文介绍了世界营销大王Frank Woolworth的成功经历，并告诉我们他成功的秘诀和教训。

1.C 细节题。根据第一段Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.说明他不想做农民，所以才参加这样的培训课程，故C正确。

2.A 细节题。根据第二段1,2行Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important.说明他意识到自己有这方面的才能，故A正确。

3.B 细节题。根据第三段最后2行The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.说明如果大量订购，就可以降低价格，故B正确。

4.A 推理题。根据文章第二段可知他通过低价倾销的复数赚钱，说明他有很强的营销技巧，后面又为自己赚取了大量的财富，这都让他成为世界闻名的人，故A正确。

5.D 细节题。根据文章最后2行He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”说明商店要满足顾客的要求。这样才能成功，故D正确。

考点：考查人物传记类短文

点评：本文介绍了世界营销大王Frank Woolworth，文章基本上是考查细节题，对此类题型考生可以首先从问题中找到关键词，然后以此为线索，运用略读及查阅的技巧在文中迅速寻找这一细节，找到后再把这一部分内容仔细阅读一遍，仔细比较所给选项与文中细节的细微区别，在准确理解细节的前提下，最后确定最佳答案。