题目内容
For many managers, “team building” means two days spent doing role-playing exercises in a conference hotel far from head office. But perhaps a more effective way to build teams is simply by playing real team sports, such as soccer, cricket(板球) or softball.
David Clark, a project manager at Atisreal
Louise Aston, human resources director, says, “Not only does it promote health, but it can knock leadership on the head. The person who’s best at soccer could well be a fellow who works in the warehouse(仓库). Then this confidence will be built.”
Another reason companies are eager to promote team sports is that they are relatively cheap. Peter Mills, chief health officer at Vielife, says, “The contributions a company might make towards running a sports team - paying its league fees, for example - are pretty small compared to other expenditure(开支) in the field of health.”
However, experts warn people that there is a potential downside. Sports are, by their nature, competitive and not everyone is good at them. “There are people who can be a bit shy and you need to ensure you don’t ignore them. So you might use introductory days that only beginners go to. The emphasis is on sports such as soccer and netball, but by way of recognition that not everyone likes sweaty exercise, there is also chess,” they say.
As a whole, managers should take different measures to build teams according to the characters of different people.
Title:67.___________________________
68._________________ | Spending two days doing role-playing exercises in a conference hotel far from head office | |
A more effective way: Playing 69.______________________________ | ||
People | Occupation | 71.______________ |
70._________ |
A project manager at Atisreal | l Funny and fit l Giving the guys a chance to meet and relax with their peers from other departments l 72._____________ |
Louise Aston | 73._________ | l Promoting health l Knocking leadership on the head l 74._____________ |
Peter Mills | Chief health officer at Vielife | Relatively cheap |
75.______________ | There is a potential downside. | |
Conclusion | Taking different measures to build teams according to 76._____ |
67. Team building 68.A common way
69. real team sports 70.Opinions
71. David Clark 72.Building cross-company relationships
73. Human resources director 74.Building confidence
75. Experts 76.different people’s characters
There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?
There on the shelves,each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.
Shapes are another attraction.Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.
【小题1】According to the passage, ______ seems to be able to persuade a consumer to buy the product.
A.the pleasing color of the package |
B.the special taste of the product |
C.the strange shape of the package |
D.the belief in the product |
A.vegetable dish | B.healthy juice |
C.hard drink | D.red vegetable |
suggests that consumers today are .
A.starting to notice the importance of new food |
B.enjoying the beauty of nature more than before |
C.beginning to like green vegetables |
D.paying more attention to their health |
A.Colors and Shapes |
B.Packaging Can Talk |
C.The response to the packages |
D.What is packing? |