It wasn't a good thing．On thecontrary .it was a huge mistake．题目和参考答案——青夏教育精英家教网—

题目内容

18．It wasn't a good thing．On thecontrary （相反），it was a huge mistake．

分析这不是一件好事．与此相反，这是一个大错误．

解答 77．contrary，考查固定搭配，根据中文意思使用名词contrary，on the contrary是"与此相反"的意思．

点评此题考查固定搭配，在平时的学习中，要对某些短语进行多积累．

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9．You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：
"I can't believe it--a Lorenzo Bertolla!They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome．"
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo BertoHa clothes．
Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover （暗中进行的）marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18and 34．It is a golden group．They have a lot of money to spend，but they don't trust ads．
So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice misleading，but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"
However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater？Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know when a conversation you overhear is just a performance．

60．The two attractive young women were talking so that they couldB．
A．get the sweater at a lower price        B．be heard by people around
C．be admired by other shoppers           D．decide on buying the sweater
61．Lorenzo Bertolla isD．
A．a very popular male singer           B．an advertising agency
C．a clothing company in Rome            D．the brand name of a sweater
62．Which of the following can be inferred from the passage？C
A．The two girls are in fact employed by the Lorenzo Bertolla Company．
B．The MTV generation tends to be more easily influenced by ads．
C．Traditional advertising is becoming less effective because it's too direct．
D．Undercover marketing will surely be banned soon by the government．
63．Which of the following would be the best rifle for the text？D
A．Two Attractive Shoppers       B．Lorenzo Bertolla Sweaters
C．Ways of Advertising           D．Undercover Marketing．

6．Nothing says love like a dozen long-stemmed roses on Valentine's Day．More than a million roses will be sold during this festival for lovers，the biggest day of the year for the nation's rose industry．It's going to remain the most popular flower because love never goes out of style．
Yes，a rose is a rose is a rose．But selling them is no longer a beautiful experience for traditional flower shops．Supermarkets now offer convenience to the busy and discount rose shops help those hopelessly in love save money．Roses only is a good example of a discount rose retailer that was transformed from a traditional shop to answer the challenge in the'90s．
Inside this store on Sixth Avenue near 40 th Street，contemporary white furniture and wall-to-wall mirrors give it an expensive look．Customers move about freely among the counters，looking eagerly at the roses in more than 50 colors from shelf to shelf．Some customers say it's the high quality of the roses that attracts them there．"I spent﹩20 but the flowers looked like I paid 60 or 70 dollars，"says one customer．
Studies show more people are buying roses in ones，two and threes these days．In fact，more than half of all roses are sold in bunches of fewer than a dozen．But Roses Only's low prices encourage people to spend．Even on Valentine's Day，when the price of a dozen roses and delivery can soar as high as﹩150，12 of Roses Only's most expensive flowers sell for just﹩35．The company's key to success is to hold prices down by controlling every link in the rose chain．It grows its own roses in the sunshine of the Andes Mountains．In addition，the company also sells other items such as ballons and stuffed animals．
While discount rose retailers are witnessing their business bloom，U．S．rose growers aren't able to compete with the fierce foreign competition．More than 57% of roses sold in the USA are grown in other countries．The biggest foreign producers are Colombia and Ecuador，which accounted for almost 90% of the total imported last year．The trend has hurt domestic rose growers such as Johnson Flowers of California，considered to be this country's leading producer．
Now，instead of fighting overseas rivals，the Johnsons are trying to work with them．"We have a few big fighting overseas rivals，the Johnsons are trying to work with them．"We may also widen our business to include the service area and be a representative for overseas flower producers．"
As a result of severe competition，those in the rose business long for the good old days，whereas ordinary people benefit from the low price．

60．What is the central theme of this text？C
A．The US rose business is going from bad to worse in spite of the efforts made．
B．The rose will remain the most popular flower as love never goes out of date．
C．The rose business is trying to meet the challenges in the market to succeed．
D．The rose industry plays an important role in American economy．
61．How does Roses Only obtain success in the discount rose retailing field？C
A．By setting up more chain stores across the country．
B．By selling roses in supermarkets．
C．By selling high quality roses at a low price．
D．By selling roses by the dozen．
62．Which of the following shows the structure of the passage？（①to ⑦represent paragraphs 1to 7）A

63．After reading the passage，we learn all of the following EXCEPTB．
A．Selling roses is no longer as easy for traditional flower shops as it was．
B．Almost 90% of roses sold in US are imported from Colombia and Ecuador．
C．US rose growers are faced with intense foreign competition．
D．the Johnsons are trying to co-operate with foreign competitors instead of fighting them．

13．You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：
"I can't believe it--a Lorenzo Bertolla!They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome．"
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes．
Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18and 34．It is a golden group．They have a lot of money to spend，but they don't trust ads．
So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice deceptive（骗人的），but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"
However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater？Advertising executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know when a conversation you overhear is just a performance．

56．The two attractive young women were talking so that they couldB．
A．get the sweater at a lower price    B．be heard by people around
C．be admired by other shoppers       D．decide on buying the sweater
57．Lorenzo Bertolla isD．
A．a very popular male singer         B．an advertising agency
C．a clothing company in Rome          D．the brand name of a sweater
58．Which of the following can be inferred from the passage？C
A．The two girls are in fact employed by the Lorenzo Bertolla Company．
B．The MTV generation tend to be more easily influenced by ads．
C．Traditional advertising is becoming less effective because it's too direct．
D．Undercover marketing will surely be banned soon by the government．
59．Which of the following would be the best title for the text？D
A．Two Attractive Shoppers              B．Lorenzo Bertolla Sweaters
C．Ways of Advertising                   D．Undercover Marketing．

3．为使她高兴起来，他带她去听音乐会．
He took her to the concert tocheer herup．

10．The football match wasinterrupted（中断）several times by rain．

7．请大声朗读，好让我能听到．（so that）Please read so loudly that I can hear you．．

8．Many of us have had this annoying experience：You are waiting for the bus at a bus station when someone nearby begins to puff on a cigarette．You frown and move．It seems that there isn't much you can do about it．
A new draft（草案） regulation on tobacco control was published by the State Council on its official website to ask for public opinions，which will offer people protection from second-hand smoking．According to the bill，smoking in indoor public places and outdoor spaces is banned．All forms of tobacco advertising，along with smoking scenes in films and TV shows，are also not allowed．
"It is the first time China has considered state-level legislation（立法） on tobacco control，which shows the country's great determination on the issue．"Yang Gonghuan，deputy head of Chinese Association on Tobacco Control，told Xinhua．
To discourage people from smoking，cities including Shanghai，Hangzhou and Guangzhou have launched local smoking bans．Beijing is the latest one to take action．It passed anti-smoking regulations on Nov 28，banning smoking in open-air spaces such as kindergartens，schools，and hospitals．Teachers are forbidden to smoke in front of students in primary and secondary schools．The rules will take effect on June l，2015．People who break the rules will be fined up t0 200yuan．Managers and operators will be responsible for carrying them out in public places．
China is not the only nation to fight smoking．In March 2004lreland became the first country to introduce a ban on smoking in workplaces and public areas，with fines of up to 3，000euros （23，000yuan） for those who break the law．Many other countries，such as the UK and the US，then followed．
25．What's the purpose of the first paragraph？C
A．To stress the importance of anti-smoking．
B．To show people's attitudes toward smoking．
C．To introduce the topic of anti-smoking．
D．To call on people to fight against smoking．
26．According to Yang Gonghuan，we can learn thatB．
A．smoking will be banned completely in the whole country
B．China places greater emphasis on tobacco control
C．smoking is not so popular as before in China
D．the mass media has a negative effect on tobacco control
27．According to the anti-smoking regulations in Beijing，which of the following aspects are mentioned in the passage？．C
①Smoking is banned in schools and hospitals．
②The regulation will take effect the moment it is passed．
③Managers and operators will be responsible for performing the rules．
④Those who break the rules will be put into prison at once．
28．What can we learn from the last paragraph？A
A．Many countries are fighting against smoking．
B．Ireland is the first country to ban smoking everywhere．
C．The fines are much more in China than in Ireland．
D．Smoking is not serious in the UK and the US．

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