Advertising can be a service to the customer. This is true when advertisements give reliable infor??mation about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.

however, some advertisements are not very useful to the customer. Instead of helping him to sat??isfy his real needs, they set out to make him want things. They set out to create a need. These adver??tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.

Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.

At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.

It can be inferred from the passage that advertisements can be useful if they ________.

A. how a long list of the goods advertised

B. give true information about goods          

       C. tell customers what to buy

D. appear on TV and in newspapers at the same time

Advertisements that play on our weaknesses make us ________.

A. desire things we do not need    B. purchase the goods we need

C. attracted by them       D. become loyal reader, listener or viewer

according to the text, which of the following is TRUE?

A. All advertising firms do not care to tell the truth about the goods they advertise.

B. All advertising firms only care to make money, as advertising is a big business.

C. Most advertising firms make sure that advertisements do not purposely cheat.

D. The advertised goods are often of poor quality.

The underlined word "They" refers to ________.

A. Goods       B. Customers               C. Shops               D. Advertisements


第四部分 写作(共两节,满分35分)
第一节短文改错(共10个小题,每小题1分,满分10分)
此题要求改正所有短文中的错误。对标有题号的每一行做出判断:如无错误,在该行右边横线上画一个勾(�);如有错误(每行只有一个错误),则按下列情况改正:
此行多一个词:把多余的词用斜线(\)划掉,在该行右边横线上写出该词,并也用斜线划掉。
此行缺一个词:在缺词处加一个漏字符号(),在该行右边横线上写出该加的词。
此行错一个词:在错德词下划一横线,在该行右边横线上写出改正后的词。
注意:原行没有错的不要改。
Ladies and Gentlemen,
May I pay your attention, please? Now we’re looking              56._________
for a passenger, Mr Brown, he is from America. And                       57. _________
he is now leaving Beijing to America by Flight 2748.                       58. _________
But we were told that Mr Brown has left his passport                       59. _________
as good as his wallet in the Friendship Hotel                                          60. _________
which he had stayed at.                                                                 61. _________
The manager of the hotel has just called tell us about it.               62. _________
The manager has been sent his secretary to bring the passport            63. _________
and a wallet here and she will arrive soon. Will Mr. Brown               64. _________
please go to the gate of our airport in about ten minute?                      65. _________

第Ⅱ卷(共45分)

第四部分书面表达(共两节,满分45分)

第一节 阅读表达(共5小题;每小题3分,满分15分)

阅读下面短文,并根据短文后的要求答题(请注意问题后面的字数要求).

[1] If you are a recent soc,ial science graduate who has had to listen to jokes about unemployment from your computer major classmates, you may have the last laugh.There are many advantages for the social science major because this high-tech“Information Age" demands people who are flexible(灵活

的)and who have good________.

[2]There are man}r social science majors in large companies who take up important positions.For example,a number of research studies found that social science majors have achieved greater managerial success than those who had technical training or pre-professional courses. Studies show that social science maiors are most suited to change, which is the leading: feature of the high speed,high-pressure,_high-tech world we now live in.

[3] Social science majors are not only experiencing success in their long-term company jobs,but they are also finding jobs more easily. A study showed that many companies had filled a largepercentage of their entry-level positions with social science graduates. The study also showed that themost sought-after(广受欢迎的)quality in a person who was looking for a job was communicationskills, noted as "very important" by 92 percent of the companies.Social science majors have these skills, often without knowing how important they are. It is probably due to these skills that they have been offered a wide variety of positions.

[4]  Finally, although some social science majors may still find it more difficult than their tech-nically trained classmates to land the first job, recent graduates report that they don't regret theirchoice of studv.

76. What's the main idea of the passage?(Please answer within 10 words.)

______________________________________________________________________________

77.Which sentence in the passage can be replaced by the following one?

For instance,a study showed that social science majors had held more important positions, com-pared to those technically trained students.

______________________________________________________________________________

78.Fill in the blank with proper words or phrases to complete the sentence. (Please answer within 5 words.)

______________________________________________________________________________

79.What have you learned about the social science majors in finding a job in this high-tech "Infor-mation Age"?( Please answer within 30 words.)

______________________________________________________________________________

80.Translate the underlined sentence in the second paragraph into Chinese.

______________________________________________________________________________

 

第Ⅱ卷(共45分)

第四部分书面表达(共两节,满分45分)

第一节  阅读表达(共5小题;每小题3分,满分15分)

阅读下面短文,并根据短文后的要求答题(请注意问题后面的字数要求).

    [1] If you are a recent soc,ial science graduate who has had to listen to jokes about unemployment from your computer major classmates, you may have the last laugh.There are many advantages for the social science major because this high-tech“Information Age" demands people who are flexible(灵活

的)and who have good________.

[2]There are man}r social science majors in large companies who take up important positions.For example,a number of research studies found that social science majors have achieved greater managerial success than those who had technical training or pre-professional courses. Studies show that social science maiors are most suited to change, which is the leading: feature of the high speed,high-pressure,_high-tech world we now live in.

[3] Social science majors are not only experiencing success in their long-term company jobs,but they are also finding jobs more easily. A study showed that many companies had filled a largepercentage of their entry-level positions with social science graduates. The study also showed that themost sought-after(广受欢迎的)quality in a person who was looking for a job was communicationskills, noted as "very important" by 92 percent of the companies.Social science majors have these skills, often without knowing how important they are. It is probably due to these skills that they have been offered a wide variety of positions.

[4]  Finally, although some social science majors may still find it more difficult than their tech-nically trained classmates to land the first job, recent graduates report that they don't regret theirchoice of studv.

76. What's the main idea of the passage?(Please answer within 10 words.)

______________________________________________________________________________

77.Which sentence in the passage can be replaced by the following one?

For instance,a study showed that social science majors had held more important positions, com-pared to those technically trained students.

______________________________________________________________________________

78.Fill in the blank with proper words or phrases to complete the sentence. (Please answer within 5 words.)

______________________________________________________________________________

79.What have you learned about the social science majors in finding a job in this high-tech "Infor-mation Age"?( Please answer within 30 words.)

______________________________________________________________________________

80.Translate the underlined sentence in the second paragraph into Chinese.

______________________________________________________________________________

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