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Sales of their new video has ______ one million dollars this year.

A．got overB．set upC．brought aboutD．broken through

D

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　　For nearly half a century, Mary Lasker, who died last week at 93, was America's leading crusader (社会活动参与者) against cancer. Yet much of the money she used to fight the disease came from a product which is now considered as a cancer cause—the cigarette.

　　Her fortune first took shape in 1992 when advertising genius Albert Lasker was trying to raise American Tobacco Co. sales.“Get women to smoke”, a friend suggested,“and you'll double your market.”Lakser hired actresses and opera singers to support Lasker Strikes. For women worried about extra pounds, he coined the word,“Reach for a Lucky instead of a Sweet.”Lucky Strike sales increased 312 percent in a year.

　　By the time he met Mary Woodard in 1939, Lasker was one of America's richest men, thanks to Luckier and ads that brought in orange juice, facial tissue and sanitary napkins.“What do you want most out of life?”he asked her. She replied,“To help to develop the research in cancer, tuberculosis (结核病) and the major diseases.”They got married, and in 1942 she persuaded him to retire and devote his time and money to philanthropy (慈善业), especially medical research, which then had little private funding (利息) and almost not any support from the government.

　　Albert's 1952 cancer death left Mary with one goal: a cancer cure. She sold off several painting—Matisses, Renoirs and Van Goghs—and gave the money to researchers. For ten years, she managed to persuade to give a high position to the National Institutes of Health. Result: NIT's funding rises quickly from $ 2.4 million in 1954 to nearly $ 11 billion in 1994. Richard Nixon, moved and encouraged by Lasker, declared a $ 100 million“War on cancer”and promised a cancer vaccine (疫苗) by 1976. That proved a different goal, but research has scored advances against several cancers. And Mary Lasker's advice remains a laboratory watchword:“If there are no leads, let us make them.”

1．The words“Reach for a Lucky instead of a Sweet”were coined by Albert Lasker for the purpose of ________.

[　　]

A．tempting(劝诱)women to smoke so as to lose weight

B．persuading women not to eat sweets

C．telling women to smoke Lucky Strikes only

D．advertising Lucky Strikes

2．Albert gained his fortune by ________.

[　　]

A．selling orange juice

B．producing facial tissue and napkins

C．running tobacco businesses

D．none of the above

3．The money Mary used to fight cancer was from ________.

[　　]

A．The Lucky Strikes Co.

B．the government

C．her husband

D．her parents

4．Mary Lasker died ________.

[　　]

A．of cancer

B．from poverty

C．of T. B.

D．not mentioned in the passage

If you look for a book as a present for a child. You will be spoiled for choice even in a year when there is no new Harry Patten J.K Rowling’s wizard is not alone: the past decade has been a harvest for good children’s books , which has set off a large quantity of films and in turn led to increased sales of classics such as The Lord of the Rings.

Yet despite that, reading is increasingly unpopular among children .According to statistics, in 1997 23% said they didn’t like reading at all . In 2003, 35% did . And around 6% of children leave primary school each year unable to read properly.

Maybe the decline is caused by the increasing availability of computer games. Maybe the books boom has affected only the top of the educational pile . Either way , Chancellor Cordon Brown plans to change things for the bottom of the class .In his pre-budget report , he announced the national project of Reading Recovery to help the children struggling most.

Reading Recovery is aimed at six-year-olds ,who receive four months of individual daily half-hour classes with a specially trained teacher . An evaluation earlier this year reported that children on the scheme made 20 months’ progress in just one year, whereas similarly weak readers without special help made just five months’ progress ,and so ended the year even further below the level expected for their age.

International research tends to find that when British children leave primary school they read well ,but read less often for fun than those elsewhere .Reading for fun matters because children who are keen on reading can expect lifelong pleasure and loving books is an excellent indicator of future educational success . According to the OECD, being a regular and enthusiastic reader is of great advantage.

Which of the following is true of Paragraph 1?

A. Many children’s books have been adapted from films.

B. Many high-quality children’s books have been published .

C. The sales of classics have led to the popularity of films.

D. The sales of presents for children have increased.

Statistics suggested that _______.

A. the number of top students increased with the use of computers

B. a decreasing number of  children showed interest in reading

C. a minority of primacy school children read properly

D. a large percentage of children read regularly

What do we know about Reading Recovery?

A. An evaluation of it will be made sometime this year.

B. Weak readers on the project were the most hardworking.

C. It aims to train special teachers to help children with reading.

D. Children on the project showed noticeable progress in reading.

Reading for fun is important because book-loving children _________.

A. take greater advantage of the project    B.show the potential to enjoy a long life

C. are likely to succeed in their education.    D.would make excellent future researchers

The aim of this text would probably be _________.

A. to overcome primary school pupils reading difficulty.

B. to encourage the publication of more children’s books

C. to remind children of the importance of reading for fun

D. to introduce a way to improve early childhood reading

If you look for a book as a present for a child, you will be spoiled for choice even in a year when there is no new Harry Potter.J.K. Rowling's wizard is not alone: the past decade has been a harvest for good children's books, which has set off a large quantity of films and an increased sales of classics such as The lord of the Rings.

Yet despite that, reading is increasingly unpopular among children. According to statistics, in 1997 23% said they didn't like reading at all. In 2003, 35% did. And around 6% of children leave primary school each year unable to read properly.

Maybe the decline is caused by the increasing availability of computes games. Maybe the books boom has affected only the top of the educational pile. Either way, Chancellor Cordon Brown plans to change things for the bottom of the class. In his pre－budget report, he announced the national project of Reading Recovery to help the children struggling most.

Reading Recovery is aimed at six－year－olds, who receive four months of individual daily half－hour classes with a specially trained teacher. An evaluation earlier this year reported that children on the scheme made 20 months' progress in just one year, whereas similarly weak readers without special help made just five months' progress, and so ended the year even further below the level expected for their age.

International research tends to find that when British children leave primary school they read well, but read less often for fun than those elsewhere. Reading for fun matters because children who are keen on reading can expect lifelong pleasure and loving books is an excellent indicator of future educational success. According to the OECD, being a regular and enthusiastic reader is of great advantage.

6. Which of the following is TRUE of Paragraph 1?

A. Many children's books have been adapted from films.

B. Many high－quality children's books have been published.

C. The sales of classics have led to the popularity of films.

D. The sales of presents for children have increased.

7. Statistics suggested that ________.

A. the number of top students increased with the use of computers

B. a decreasing number of children showed interest in reading

C. a minority of primary school children read properly

D. a large percentage of children read regularly

8. What do we know about Reading Recovery?

A. An evaluation of it will be made sometime this year.

B. Weak readers on the project were the most hardworking.

C. It aims to train special teachers to help children with reading.

D. Children on the project showed noticeable progress in reading.

9. Reading for fun is important because book－loving children ________.

A. take greater advantage of the project

B. show the potential to enjoy a long life

C. are likely to succeed in their education

D. would make excellent future researchers

10. The aim of this text would probably be ________.

A. to overcome primary school pupils' reading difficulty

B. to encourage the publication of more children's books

C. to remind children of the importance of reading for fun

D. to introduce a way to improve early children reading

On the day Apple debuted the often-delayed white-colored iPhone 4, the company’s marketing department gave a nod to the product’s troubled history.
“Finally.” read the big headline Thursday above a picture of the white phone on the homepage of Apple. com.
The white model was supposed to ship alongside the black one at the iPhone 4’s launch（推出） last June. But design and manufacturing complications delayed the process by 10 months, catching Apple off guard, executives say.
As CNN reported last month, earlier test models of the white iPhone 4 produced unclear photos, especially when the flash（闪光灯） was used. Its whiteness confused the proximity sensor （距离传感器） , which detects when the phone is held next to someone’s head and turns off the touch screen to save battery life.
These problems weren’t present in older iPhones that came in white because they didn’t have flash photography; the proximity sensor was unaffected because the front side of previous models was black.
“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t,” Philip Schiller, Apple’s chief marketing executive, said in an interview. “It’s not as simple as making something white. There’s a lot more that goes into both the material science of it —how it holds up over time…but also in how it all works with the sensors. “
Ticonderoga Securities analyst Brian White predicts that the white model could help drive sales of Apple’s phones. He says Apple could sell 1 million to 1. 5 million every three months until the next iPhone model is unveiled, which is expected to be this fall.
Forty-five people were lined up at Apple’s flagship New York store Thursday morning to buy white iPhones, according to a CNN Money report.
【小题1】
The reason why white-colored iPhone 4 was delayed by 10 months is that _______.

A．it’s always sold out due to its popularity
B．it met some problems concerning design and manufacture
C．it lacked white manufacturing materials
D．its proximity sensor can’t save battery life
【小题2】
According to the passage, which of the following statements is TRUE?
A．There are multi-colored models of iPhone 4.
B．The same design problems were also found in older white iPhones.
C．IPhone4 will be launched this fall.
D．Originally designers thought they could solve the problems before iPhone 4 was launched.
【小题3】
What would be the best title for this passage?
A．Why the White iPhone 4 Took So Long
B．The History of iPhone 4
C．The Attraction of White iPhone 4
D．The Design and Manufacture of iPhone 4
【小题4】
What does the underlined word “unveil” in the last paragraph mean?
A．to remove one’s mask from his face
B．to remove a cloth from something, especially as part of a ceremony
C．to show to the public for the first time
D．to disappear from the public for the first time

If you look for a book as a present for a child，you will be spoiled for choice even in a year there is no new Harry Potter． J．K Rowling’s wizard is not alone．The past decade has been a harvest for good children’s books, which has set off a large quantity of films and an increased sales of classics such as The Lord of the Rings．

Yet despite that, reading is increasingly unpopular among children．According to statistics in 1997, 23% said they didn’t like reading at all．In 2003, 35% didn’t．And around 6% of the children leave primary school each year unable to read properly．

Maybe the decline is caused by the increasing availability of computes games．Maybe the books boom has affected only the top of the educational pile．Either way, Chancellor Cordon Brown plans to change things for the bottom of the class．In his pre-budget report, he announced the national project of Reading Recovery to help the children struggling most．

Reading Recovery is aimed at six year olds, who receive four months of individual daily half-hour classes with a specially trained teacher．An evaluation this year reported that children on the school made 20 months’ progress in just one year, whereas similarly weak readers without special help made just five months’ progress ,and so ended the year even further below the level expected for their age．

International research tends to find that when British children leave primary school, they read well, but read text often for fun than those elsewhere．Reading for fun matters because children who are keen on reading can report lifelong pleasure and loving books is an excellent indicator of future educational success．According to the OECD, being a regular and enthusiastic reader is of great advantage．

1.Which of the following is true of Paragraph 1?

A．Many children’s books have been adapted from films．

B．Many high-quality children’s books have been published．

C．The sales of classics have led to the popularity of films．

D．The sales of presents for children have increased．

2.Statistics suggested that____________．

A．the number of top students increased with the use of computers

B．a decreasing number of children showed interest in reading

C．a minority of primary school children read properly

D．a huge percentage of children read regularly

3.What do we know about Reading Recovery?

A．An evaluation of it will be made sometime this year．

B．Weak readers on the project were the most hardworking．

C．It aims to train special teachers to help children with reading．

D．Children on the project showed noticeable progress in reading．

4.Reading for fun is important because book-loving children _________．

A．take greater advantage of the project

B．show the potential to enjoy a long life

C．are likely to succeed in their education．

D．would make excellent future researchers

5.The aim of this text would probably be _________．

A．to overcome primary school pupils reading difficulty．

B．to encourage the publication of more children’s books

C．to remind children of the importance of reading for fun

D．to introduce a way to improve early children reading

 

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