题目内容

People living in the desert choose to keep their ancient lifestyles and customs, _______people in cities throw away their cultural traditions.

A. when B. if C. unless D. while

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________ in the regulations that you should not tell other people the password of your e-mail account．

A.
What is required
B.
What requires
C.
It is required
D.
It requires

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

By the first sentence of the passage, the author means that______.

A. he is fairly familiar with the cost of advertising

B. everybody knows well that advertising is money consuming

C. advertising costs money like everything else

D. it is worthwhile to spend money on advertising

In the passage, which of the following is not included in the advantage of advertising?

A. Securing greater fame. B. Providing more jobs.

C. Improving living standards. D. Reducing newspaper cost.

According to the author, _____.

A. the consumers are often fooled by misleading advertising.

B. no advertiser dare promote a product that can't live up to the promise of his advertisement.

C. if an article is consistently advertised, it probably has good value.

D. with advertisements, you have to pay more for the goods or services you need.

From the passage, we can draw a conclusion that____.

A. the most importance of advertisements is to lower the cost of many services

B. the twenty-seven Acts of Parliament made misleading advertisements unable to exist

C. advertising assists a rapid distribution of goods, thereby do good to the import at good prices

D. advertising does a lot for the material benefit of the community

填空（共10小题：每小题1分，满分10分）

阅读下面短文，根据所读内容在文后第76至第85小题的空格里填上适当的单词或短语，并将答案转写到答题卡上。

注意：每空不超过3个单词。

The best thing you can say about the roofs of most city buildings is that you don’t have to look at them much. That’s very good, since and urban landscape viewed from above can be and unlovely thing－block after block of tarred（铺有沥青的）black rooftops, sticky in summer, windswept in winter, ugly year-round. Or at least that’s the way it used to be.

But urban roofs are going green. Environmental designers have begun to realize that the tops of buildings don’t have to be wastelands. Indeed, they can be gardens, planted with grasses, flowers and bushes.

A planted roof usually comes in one of two varieties: extensive or intensive. The extensive type is wide and shallow, with a soil depth of less than 8 inches, able to support smaller plants, The intensive type may be smaller, but it’s relatively deeper and home to larger plants.

Whatever the design, green roofs are not so simple as ordinary gardens. They have multiple layers beneath the soil, including a drainage layer, waterproofing, structural support, and so on .

But this system can do a great deal of good. A recent paper in the journal BioScience tells that green roofs can control temperature, contain water and clean the air. And most impressively, they can cut heat loss from a building by 50%, lower air-conditioning costs by 25%, and reduce the urban-heated-island effect by 2℃.

Of course, apart from the square feet greened and heat reduced, green roofs are even more valued since people can gain some psychological comfort simply by having a quiet place to go. As so often happens, what’s good for the planet can also be good for the spirit.

Started in 1636, Harvard University is the oldest of all the many colleges and universities in the United States. Yale, Princeton, Columbia and Dartmouth were opened soon after Harvard.

　 In the early years, these schools were much alike(*similar).Only young men went to college. All the students studied the same subjects, and everyone learned Latin, Greek and Hebrew. Little was known about science then, and one kind of school could teach everything that was known about the world. When the students graduated(*毕业),most of them became ministers or teachers.

　In 1782, Harvard started a medical school for young men who wanted to become doctors. Later, lawyers could receive their training in Harvard’s law school. In 1825, besides Latin and Greek, Harvard began teaching modern languages, such as French and German. Soon it began teaching American history.

　As knowledge increased, Harvard and other colleges began to teach many new subjects. Students were allowed to choose the subjects that interested them.

　Today, there are many different kinds of colleges and universities. Most of them are made up of smaller schools that deal with special fields of learning. There’s so much to learn that one kind of school can’t offer it all.

The oldest university in the US is _________.

　A.Yale 　　 B.Harvard 　　 C.Princeton 　　D.Columbia

From the second paragraph, we can see that in the early years,______.

　A.those colleges and universities were the same

　B.people, young or old, might study in the colleges

　C.students studied only some languages and science

　D.when the students finished their school, they became lawyers or teachers

Modern languages the Harvard taught in 1825 were ________.

　A.Latin and Greek B.Latin, Green, French and German

　C.American history and German D.French and German

As knowledge increased, colleges began to teach_______.

　A.everything that was known B.law and something about medicine