题目内容
Details of the latest James Bond film Skyfall have been shown to the public. It comes 50 years to the day after actor Sean Connery first played Bond — the superspy in Dr No.
The new film, known at the moment only as Bond 23, will be the third to star Daniel Craig as the secret agent (特工). Other names in the cast include Albert Finney, Javier Bardem and Ralph Fiennes.
British film-maker Sam Mendes, who won an Oscar for American Beauty, will direct the latest adventure.
Ajay Chowdhury, from the James Bond International Fan Club, said, “Daniel Craig’s third time as 007 has been looked forward to by Bond fans around the world. The fans have been made to wait extra long for this film since the global economic crisis (经济危机) delayed the film for some time.”
“Mendes has an unusual way of directing, and with the acting gift and the precedent (先例) set by the previous two films in which Craig played Bond, Skyfall promises a Bond film where the sky may not be the limit.”
It is reported that the film will send 007 to South Africa and India to hunt for a criminal (犯罪的) organization. Other reported locations for filming include Duntrune Castle, near Lochgilphead in Argyll, Scotland, which is believed to be the spy’s home.
The film is set to be released in the UK this October.
Craig’ s performance as Bond gave new life to the film series, leading to the highest ever 007 box office (票房) takings of ￡367 million for his role in Casino Royale in 2006. Quantum of Solace, the most recent film in the series released in 2008, made ￡353 million.
67. According to the text, who will play Bond in film Skyfall?
A. Albert Finney. B. Sean Connery. C. Daniel Craig. D. Sam Mendes.
68. Which of the following is NOT true according to the text?
A. Bond first appeared on the screen about 50 years ago.
B. Skyfall will be the last film of the 007 series.
C. Sam Mendes won an Oscar for American Beauty.
D. Skyfall will be shot in South Africa and India.
69. What does the underlined sentence in Paragraph 5 mean?
A. Skyfall will be a great film. B. Skyfall will also be a Bond film.
C. Skyfall will be longer than the previous ones. D. Skyfall will be set in the sky.
70. What can we learn from the text?
A. It is the first time that Daniel Craig has played Bond.
B. The film Skyfall will be released later than planned.
C. Daniel Craig receives little attention from movie fans.
D. Quantum of Solace has made the most money so far.
CBAB
金牌教辅培优优选卷期末冲刺100分系列答案
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Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
| Main comparisons | Contexts |
| Different aspects ____1____about by people when they are shopping. | In the past, people think more about the __2__of the goods. |
| People today are more easily ___3____by the ___4___ of product and the buying atmosphere. | |
| Different ____5__ to promote sales | Traditionally, producers may focus more on the functional utilities of goods. |
| Nowadays, product image should be __6___and there should be more effective ___7____with customers. | |
| More details worth noticing | |
| The___8___ for image-centered behavior | Influenced by computer games and Hollywood movies, people’s ___9____is virtualized. |
| ___10_____are given to prove the importance of image | Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas |
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
| Main comparisons | Contexts |
| Different aspects ____1____about by people when they are shopping. | In the past, people think more about the __2__of the goods. |
| People today are more easily ___3____by the ___4___ of product and the buying atmosphere. | |
| Different ____5__ to promote sales | Traditionally, producers may focus more on the functional utilities of goods. |
| Nowadays, product image should be __6___and there should be more effective ___7____with customers. | |
| More details worth noticing | |
| The___8___ for image-centered behavior | Influenced by computer games and Hollywood movies, people’s ___9____is virtualized. |
| ___10_____are given to prove the importance of image | Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas |
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填一个单词。请将答案写在答题纸上相应的横线上。
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “A need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
| Main comparisons | Contexts |
| Different aspects 1 about by people when they are shopping. | In the past, people think more about the 2 of the goods. |
| People today are more easily 3 by the 4 of product and the buying atmosphere. | |
| Different 5 to promote sales | Traditionally, producers may focus more on the functional utilities of goods. |
| Nowadays, product image should be 6 and there should be more effective 7 with customers. | |
| More details worth noticing | |
| The 8 for image-centered behavior | Influenced by computer games and Hollywood movies, people’s 9 is virtualized. |
| 10 are given to prove the importance of image | Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas |