题目内容
Awareness Weeks have become a regular part of Britain's cultural landscape over the past few years. They started back in 1957,when one charity, Christian Aid,decided to make all its money—raising efforts on one time of year.It was thought that by doing this they would get more publicity for their cause.They were right.And soon other charities and campaign groups followed them.These days,most donations to charity are not collected on the streets.So instead of just asking for money,charities prefer to spend their time “raising awareness” —spreading knowledge of the work they do or the cause they support.They also compete with businesses and trade groups who use awareness weeks as marketing campaigns for their products.
There are now 500 awareness weeks held every year in the UK.No week goes by without one group or another trying to make the British public aware of something,with most held in May or October.
The danger with all these awareness weeks is that people start to become cynical.Take National Smile Week,it seems like a great idea.Let's all make each other's life a little bit happier with a friendly smile.But really it's just a group of dentists and cosmetics companies trying to sell us toothpaste.It's enough to make you want to start National Forget About It Week.
“People feel that many awareness campaigns are just marketing exercises.” Says Mrs Ormiston,who edits the Awareness Campaign Register,a news letter which encourages people who run Awareness Weeks to become more aware of each other.But 90 percent of campaigns are run by traditional charities or not for groups to make money.
“There's still no official group for awareness campaigns.”says Mrs Ormiston.“People can do what they like,whatever the size of their budgets or their public relations machines allows.”
This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns.This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation charity campaigns.
But there is another way.Maybe it's time for National Weak Awareness Week,especially for people whose awareness of Awareness Weeks is weak.
1.What's the main purpose of awareness weeks run by charities in Britain?
A.To rise money for charities.
B.To spread knowledge of charities.
C.To take up marketing campaigns.
D.To advertise their goods for sale.
2.Why do people start to become cynical about awareness weeks?
A.Too many awareness weeks make people feel bored.
B.People feel many awareness weeks are just for marketing exercises.
C.People have a weak awareness of awareness weeks.
D.Awareness weeks are held too often and too much money is raised.
3.What does Mrs Ormiston think about awareness weeks.
A.Most of the awareness weeks should not be for making money.
B.Official groups should take the place of charities in awareness campaigns.
C.People can do what they like in awareness weeks.
D.People can get range budgets through awareness campaigns.
4.Which of the following is the right measure to be taken to solve the problems in awareness campaigns?
A.Laws should stop awareness weeks run by real charities.
B.There should be large public relations ?departments? in awareness campaigns.
C.Business and awareness campaigns should not be held at the same place.
D.Marketing campaigns should not be held at the name of charity ones.
5.What's the writer's view on Awareness Weeks?
A.National Forget About It Week should be held to stop awareness weeks.
B.National Smile Week is a great idea to improve people's life
C.National Weak Awareness Week can help people better understand awareness weeks.
D.Awareness weeks should be stopped because of marketing campaigns.
解析：
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1.解析：慈善机构举办认识周的主要目的是给慈善机构筹集善款，虽然它同时也能增加自己的知名度。
答案： A2.解析：文中第四、五段谈到:许多认识宣传活动已经变成了他的初衷，把它办成了一个专门的市场营销活动，专门推销某种产品，于是人们开始不信任这些活动。 答案：B 3.解析： Mr Ormiston 说此番话的主要目的是这些认识宣传活动不应只是为了赚钱，应该有法律来规范他们的行为，使它回到它的初衷上来。 答案：A 4.解析：见文章第七段，at the name of 打着……的名义，以……为名。 答案：D 5.解析：文中最后谈到:也许该举办National Weak Awareness Week，尤其是针对那些对Awareness Week缺乏了解的人。 答案：C |
