Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf．
Coloring, for example, varies according to what the producers are trying to sell．Health foods are packaged in greens, yellows or browns because we think of these as healthy colors．Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver．
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective．Eventually, it came on the market in a dark blue and white package-blue, because we think of it as safe, and white as calm．
The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．
It is believed that the better–known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion：“Any fool can make soap, but it takes a genius to sell it．”
(1)
Which of the following may trick a shopper into buying a product according to the text?
[ ]
A．
The cost of its package
B．
The price of the product
C．
The color of its package
D．
The brand name of the product
(2)
The underlined part “the color turned the customers off”(in para.3)means the colors ________．
[ ]
A．
attracted the customers strongly
B．
had weak effects on the customers
C．
tricked the customers into shopping
D．
caused the customers to lose interest
(3)
Which of the following is the key to the success in product sales?
[ ]
A．
The way to promote the goods．
B．
the discovery of a genius
C．
The team to produce a good producer
D．
The brand name used by successful producers．
(4)
Which of the following could be the best title for the text?
As my wife greeted me one evening, her voice came through the door,“Guess what?”
I always take a deep 1 on this very leading question．“What?”I asked．
“I just won a sales contest at work and the 2 is dinner for two at the new fancy restaurant down by the river-front!”
She was so 3 ．We knew the restaurant was extremely good．“See?I told you there would be a 4 for me to wear my new spring outfit,”she shyly reminded me．
“ 5 can play at that game,”I responded．“I will wear my gray suit, my Borsalino imported straw hat and a new silk tie．We will be well 6 ．”
It was early 7 and nearing dusk as the waiter took us to a table by a window, with a(n) 8 of the river．And the table was 9 set, with a smoke-gray tablecloth and bright colored napkins．
A delicious meal 10 in such an atmosphere should be remembered a long time．As it 11 , this will probably never be forgotten．
As the shadows lengthened, the 12 rocking by the riverbank, I murmured,“Why not take a walk?”
Hand in hand, we walked by the stores．People smiled and nodded．“I 13 realized there were so many 14 people as we have seen this evening, dear,”I observed．
“Probably your new straw hat or your 15 ,”she said．
After receiving many smiles, we 16 ourselves back at the restaurant, looking at ourselves in the 17 ．It was then that I saw the 18 for all the smiles．
Caught in the fly of my trousers and 19 down for all to see was a bright red 20 from the restaurant!
When I was a little girl, every Sunday my family of six would put on our best clothes and go to Sunday School and then church．The 1 in elementary school would all meet together to sing songs, and then later divide into 2 based on their ages．
One Easter Sunday, all the kids 3 with big eyes and big 4 about what the Easter Bunny(复活节小兔)had brought． 5 all of the kids shared their stories with 6 , one young boy , whom I shall call Bobby, sat 7 ．One of the teachers , noticing this, said to him, “And what did the Easter Bunny 8 you?”He replied, “My mom 9 the door by accident so the Easter Bunny couldn't get 10 because he hadn't got a key．”
This sounded like a 11 idea to all of us kids, so we kept on going with the stories．My mom knew the true story, 12 ．Bobby's mom was a single parent , and she suspected(怀疑)that they just couldn't 13 the Easter Bunny．
After Sunday School was over, everyone went off to 14 ．But my mom announced that we were going home 15 ．At home, she explained that to make Bobby feel 16 , we were going to pretend(假装)to be the Easter Bunny , make a basket of our candies for him and 17 it at church．We all donated(捐赠)some to the basket, and 18 back to church．There, mom hung the basket over the hanger(挂钩)and attached(附上)a(n) 19 ：
Dear Bobby,
I'm sorry I 20 your house last night．Happy Easter．
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