题目内容
Travelers to new cities are often told to start their trip with a bus tour. The thinking is that they can then return to the places that 1 them. Nonsense! What you see from the 2 of a moving bus is 3 and completely removed from the real sights, sounds, and 45 outside.
Be adventurous! The best 5 to experience any place is on foot and with absolutely no travel plan. 6 go wherever your feet and your interests 7 you. You finally will get to the 8 sites that are on the bus tour-the museums, the monuments, city hall －but you will have seen much more. You will have 9 the present life of the city.
“But what if I get lost? ”people might ask. No one ever gets 10 lost in a major city. At last, you can find your way back to a（n） 11 location. If it 12 you to be “lost”, just find a taxi and go back to where you started. However, the 13 things can happen if you get lost. You 14 at a sidewalk cafe to sit and relax. You ask instructions of the local people at the next table. And 15 they don’t speak your language, your trip becomes more memorable because of the 16 . Here are a few more ways to get the most out of your travel.
Know before you go. 17 a few hours before your trip learning about the history and culture of your destination. This will help you understand what you’re seeing.
Move around like a local. Use the subways and buses of the city you’re 18 .You’ll not only save money, but you’ll also learn how people really live. Check the bulletin boards. Sometimes you can find advertisements for free concerts and 19 fun activities on bulletin boards around universities.
So the next time you see a poster advertising an introductory bus tour, save your money. Instead, wander 20 . I promise you a time you’ll remember with great pleasure.
1．A．encouraged B．disappointed C．interested D．pleased
2．A．inside B．front C．back D．center
3．A．real B．true C．unreal D．common
4．A．views B．cities C．towns D．smells
5．A．idea B．way C．thought D．thinking
6．A．Simply B．Particular C．Generally D．Especially
7．A．lead B．move C．tell D．help
8．A．different B．wrong C．right D．same
9．A．left B．felt C．lived D．led
10．A．terribly B．possibly C．hopelessly D．finally
11．A．unknown B．well-known C．strange D．familiar
12．A．frightens B．supposes C．delights D．surprises
13．A．worst B．hardest C．nicest D．happiest
14．A．reach B．get C．arrive D．stop
15．A．in case B．as a result C．in fact D．even if
16．A．experience B．conversation C．talk D．trip
17．A．Take B．Spend C．Pay D．Use
18．A．seeing B．visiting C．going D．walking
19．A．the other B．another C．others D．other
20．A．of your own B．of yourself C．on your own D．for yourself
1—5 CACDB 6—10 AADBC 11—15 BACDD 16—20 ABBDC
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons .
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A．result in more sport event |
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B．get more viewers to play sports |
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C．make more people interested in television |
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D．bring more money to the television networks |
2.Why would weekend afternoons become dead time without sport programs?
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A．Because there would be few viewers |
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B．Because the advertisers would be off work |
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C．Because television programs would go slowly |
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D．Because viewers would pay less for watching television |
3.In many families, men make decision on .
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A．holiday |
B．sports viewing |
C．television shopping |
D．expensive purchases |
4.The ratings are not important for golf and tennis programs because .
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A．their advertisers are carmakers |
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B．their viewers are attracted by sports |
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C．their advertisers target at rich people |
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D．their viewers can afford expensive cars |
5.What is the passage mainly about?
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A．Television viewers are determined by male viewers |
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B．Rich viewers contribute most to television companies |
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C．Sports are gaining importance in advertising on television |
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D．Commercial advertisers are the major sponsors of sport event |