题目内容
13．Conventional wisdom is a major barrier to innovation that threatens the survival of companies everywhere．It's based on the assumption that old ideas will always work，so they shouldn't be challenged．While this may be a valid assumption in situations that don't change，it's unlikely to hold true in a changing situation．In today's rapid changing global environment，old methods often don't work，and stubbornly using them can lead to major problems．Most people seem to agree with conventional wisdom because it gives one a false sense of security．If everyone else believes it，then it must be true．Individuals who use conventional wisdom are certain that they are right，and being right is good．They want to continue using old ideas rather than take risks with changes that might not work．In 1977，Ken Olsen，co-founder and CEO of Digital Equipment Corporation （DEC），stated"There is no reason for any individual to have a computer in his home．"Despite being a dominant leader in the computer industry，DEC no longer exists．
People seem to forget that since innovation is a change，there can be no innovation without change．Unfortunately，conventional wisdom prevents leaders，followers and companies from changing and therefore innovating．If companies don't innovate，but their competitors do，the future is likely to be problematic．Breaking from conventional wisdom has led to many of the most innovative companies and products in history across many industries，so it has a powerful effect on business success．
Ted Turner （founder of CNN） knew little，if anything，about the news business，but he knew it was inconvenient to watch news only at the dinner hour，as was common before CNN．Turner's solution was to create a cable channel dedicated to news 24hours a day．The news establishment reflected conventional wisdom at the time，and predicted his idea would fail because no one wanted to watch the news all day．However，it doesn't take a rocket scientist to understand that viewers don't have to watch the news all day for the CNN to work．Viewers just have to watch when they want to get information．Due to conventional thinking，the critics failed to recognize the opportunity that was clear to Ted．They assumed that only what was familiar to them could work in the future．
Conventional wisdom prevents creativity，flexibility and risk-taking，so unconventional leaders enthusiastically break from it．To survive，thrive and maintain competitive advantage，companies must be flexible when reacting to change．
32．DEC has disappeared probably becauseC．
A．the consumers didn't like its products
B．the leaders lacked the sense of security
C．the CEO stuck to the conventional ideas
D．the employees took many risks with changes
33．The founding of CNN is used as an example to proveB．
A．missing opportunities could lead to failure
B．changing could contribute to business success
C．watching news at the dinner hour is convenient
D．conventional wisdom influences business success
34．What does the underlined part probably mean？
A．Rocket scientists can ensure the CNN works properly．
B．Most of the viewers don't like to watch the news at work．
C．It's easy to know people needn't watch the news all the time．
D．It's necessary to understand when people watch the news．
35．The passage is mainly written to tell us thatD．
A．old methods are changing with time
B．opportunities lead to business success
C．successful companies need wise leaders
D．conventional wisdom limits innovation．
分析 本文主要说明了常规常态的思维妨碍与限制了创新，改革是可以促进一个企业的发展与成功的．
解答 32．C 细节理解题． 根据文章第二段中的They want to continue using old ideas rather than take risks with changes that might not work．以及Conventional wisdom is a major barrier toideas rather than take risks with changes that might not work，可知DEC消失是由于它的领导墨守成规，不接受新的事物，故C选项的描述正确．
33．B 推理判断题．根据文章第四段中的The news establishment reflected conventional wisdom at the time，and predicted his idea would fail because no one wanted to watch the news all day，可知CNN的例子是用于证明改革是可以促进一个企业的发展与成功的．故选B．
34．C推理判断题．根据文章内容it doesn't take a rocket scientist to understand that viewers don't have to watch the news all day for the CNN to work分析句意并结合常识，可知道正常的人也不会每天时时刻刻开着收音机听新闻，结合此句的语境，可知C选项的意思正确．
35．D 主旨大意题．纵观全文，文章由一开头的首句Conventional wisdom is a major barrier to innovation that threatens the survival of companies everywhere就指出了文章的大意，主要说明了常规常态的思维妨碍与限制了创新，故选D．
点评 本文是一个社会文化类阅读，题目涉及多道细节理解题，做题时结合原文和题目有针对性的找出相关语句进行仔细分析，结合选项选出正确答案．推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案，切忌胡乱猜测，一定要做到有理有据．
