题目内容

The idea of micropayments--- charging Web users tiny amounts of money for single pieces of online content--- was basically put to sleep toward the end of the dot-com boom. In December 2000, Clay Shirky, a professor in New York University’s interactive telecommunications program (电信交互程序), wrote a manifesto (宣言) that people still quote whenever someone suggests using the idea. “Micropayments will never work,” he wrote, mainly because “users hate them.”

  But wait. Without many people noticing, micropayments have arrived--- just not in the way they were originally imagined. The 99 cents you pay for a song on the Internet is a micropayment. So are the tiny amounts that some operators of small web sites can earn whenever someone clicks on the ads on their pages. Some stock-photography companies sell pictures for as little as $1 each.

“Micropayments are here” said Benjamin M. Companie, a lecturer at Northeastern University, “they just have not developed in the way that everybody expected.”

From the earliest days of the Web until around the time of Mr. Shirky’s manifesto, the expectation was that a handful of companies would provide platforms---or perhaps a single platform--- that would enable Web users to pay a penny or a dollar for a bit of content such as a newspaper article, or a research report. Simply clicking a link would complete the transaction (转换).

  Sellers of content--- at the time, newspaper companies---were among the most interested in the idea as they looked for tax income that didn’t depend on advertising.

1.According to the first paragraph, we can infer that ________.

  A.people once failed to charge Web users

  B.all the Internet companies can’t earn profit

  C.it’s difficult for Web users to pay online

  D.micropayment costs people too much

2.Mr. Shirky predicted that ________.

  A.companies on the Internet would earn a lot of money

  B.Web users would never pay for the websites

  C.it was impossible to visit websites for free

  D.all the companies on the Internet would go bankrupt (破产).

3.You will have to pay for it, if you ________.

  A.visit some famous websites 

  B.read latest news on the internet

  C.advertise for your products on some websites

D.download your favorite songs

4.What is expected by the sellers of content on the Internet?

  A.Better attitude from Web users.

  B.Understanding from Web users.

C.A platform to help them realize micropayment.

D.More and more Web users.

 

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If you happen to find “On the Road” at a gas station or “Who Moved My Cheese?” in your grocery store, it might not be and accident. You could be the unwitting beneficiary of a “bookcrosser”---- a person who on purpose leaves books in public places hoping they’ll be found by strangers.

The idea o leaving a book for someone else to find and enjoy is not new ---- some people have been leaving just-finished books in airports and on buses since the dawn of the hurry-up-and-wait. Creating a system for book-leavers to find out what happened to those books adds a new way to the practice. Bokcrossing.com, the website that encourages books to be “released into the wild”, has more than 18,000 members since its start last year, and averages 112 new participants daily.

Its members have scattered(分发) more than 42,000 novels, self-help books, memoirs, technical manuals and biographies in 45 countries, leaving them in public restrooms, movie theatres, coffee studios or anywhere that they can imagine. The result: a worldwide living library.

Peri Doslu, a California yoga instructor, has dropped three--- one on top of a telephone booth, one on a rock wall at remote Mono Lake in the eastern Sierra Nevada, and another in one of the studios where she teaches.

“I’m always looking for paces to pass on books,” said Doslu. “To think my book’s going to go off and have this future, and I might even get to know a little bit about it down the road.”

1.If you are an unwitting beneficiary of a bookcrosser, that means_____.

A.you get a book on how to avoid accidents

B.you know where to get a book for free

C.you get a book somewhere for free without knowing in advance

D.you get a card with which you can borrow books at a gas station or somewhere else

2. Bookcrossers are the people who ____.

A.have lots of books

B.have lots of money

C.release books in public places on purpose

D.like reading books very much

3. A bookcrosser may not leave books in _____.

A.toilets

B.a studio

C.the fields

D.his bed

4. Which of the following about Doslu is true?

A.She dropped her first book on top of a telephone booth.

B.She had no idea who took her books away

C.She always left books to her students

D.She is a bookcrosser traveling around the world

 

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