题目内容

Apple designs the iPhone, the iPad and the iPod. Each of Apple’s products sounds cool and has become a fashion. Apple has cleverly taken advantage of the power of the letter “i” and many other brands are following suit. The BBC’s iPlayer , which allows Web users to watch TV programs on the Internet , adopted the title in 2008. A lovely bear ( popular in the US and UK ) that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper came out last week under the name “i”. In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.

Most “i” products are aimed at young people and considering the major readers of Independent “i”, it is no surprise that they’ve selected this fashionable name. But it’s hard to see what’s so special about the letter “i” . Why not use “a”, “b” or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous (模糊的). When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive. Mr. Thorne told BBC Magazines, “Even when Apple created the iPad, it seems it didn’t have one clear definition. However, thanks to Apple, the term is now associated with portability (轻便)” Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and they love personalized products for this reason. Along with “Google” and “Twitter”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.

68. People use the iPlayer to ____________.

A. listen to music B. make a call

C. read newspapers D. watch TV programs online

69. According to the passage, he first single-letter prefix that became popular is _________.

A. i- B. e- C. a- D. b-

70. Nowadays, the “i” term often reminds people of the products which are ______________.

A. portable B. advanced

C. recyclable D. environmentally friendly

DBA

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Maybe you’ve just invented something better than the iPhone or a solar-powered car. You don’t want anyone to steal your design. What should you do? Patent (申请专利) it! Patents are the best way to get credit for your work and help others continue advancing in that field. Here’s what you need to know.
A patent gives you the right to an invention. The patent protects its owner, which means the invention can’t be copied or sold without their agreement. In exchange, the owner must reveal information about the invention. This contributes knowledge that helps other inventors improve on their own research. A patent usually lasts about 20 years.
The first step to getting a patent is the application. The person applying must name the invention, explain its use and describe it clearly. The invention must be practical and contain some new characteristic — something that hasn’t been seen or used before. But not everything “new” can be patented. Many countries don’t allow patents on things like new concepts, scientific theories, medical procedures or substances already found in nature.
You may not be able to see patents, but they’re connected to nearly everything. There are patents on things you use every day, like plastic, medicine and your computer. There are patents on things that are unavailable on the market, too. Apple is well-known for its patents on potential products, such as the “iBike” or the “iKey”.
Of course there are also patents on inventions like this. Take the anti-eating face mask for example. This device locks around your head with a metal cage covering your mouth. You can breathe and speak, but you can’t eat!
Although many patented inventions can be failures, there’s plenty of room for success. So if you have a cool invention, try to patent it.
【小题1】Which of the following is NOT true according to the text?

A．A patent can last for around 20 years.

B．Everything new can be patented.

C．Your invention is protected after you have applied for a patent.

D．Some patents are on the things that we use every day.

【小题2】We can infer that Apple’s iBike is _____.

A．a popular product	B．a mere new concept
C．a famous brand in the world	D．a practical bike on the market

【小题3】The underlined word “device” in Paragraph 5 can best be replaced by “_____”.

【小题4】The purpose of writing this passage is to _____.

On the day Apple debuted the often-delayed white-colored iPhone 4, the company’s marketing department gave a nod to the product’s troubled history.
“Finally.” read the big headline Thursday above a picture of the white phone on the homepage of Apple. com.
The white model was supposed to ship alongside the black one at the iPhone 4’s launch（推出） last June. But design and manufacturing complications delayed the process by 10 months, catching Apple off guard, executives say.
As CNN reported last month, earlier test models of the white iPhone 4 produced unclear photos, especially when the flash（闪光灯） was used. Its whiteness confused the proximity sensor （距离传感器） , which detects when the phone is held next to someone’s head and turns off the touch screen to save battery life.
These problems weren’t present in older iPhones that came in white because they didn’t have flash photography; the proximity sensor was unaffected because the front side of previous models was black.
“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t,” Philip Schiller, Apple’s chief marketing executive, said in an interview. “It’s not as simple as making something white. There’s a lot more that goes into both the material science of it —how it holds up over time…but also in how it all works with the sensors. “
Ticonderoga Securities analyst Brian White predicts that the white model could help drive sales of Apple’s phones. He says Apple could sell 1 million to 1. 5 million every three months until the next iPhone model is unveiled, which is expected to be this fall.
Forty-five people were lined up at Apple’s flagship New York store Thursday morning to buy white iPhones, according to a CNN Money report.
【小题1】
The reason why white-colored iPhone 4 was delayed by 10 months is that _______.

A．it’s always sold out due to its popularity

B．it met some problems concerning design and manufacture

C．it lacked white manufacturing materials

D．its proximity sensor can’t save battery life

【小题2】
According to the passage, which of the following statements is TRUE?

A．There are multi-colored models of iPhone 4.

B．The same design problems were also found in older white iPhones.

C．IPhone4 will be launched this fall.

D．Originally designers thought they could solve the problems before iPhone 4 was launched.

【小题3】
What would be the best title for this passage?

A．Why the White iPhone 4 Took So Long

B．The History of iPhone 4

C．The Attraction of White iPhone 4

D．The Design and Manufacture of iPhone 4

【小题4】
What does the underlined word “unveil” in the last paragraph mean?

A．to remove one’s mask from his face

B．to remove a cloth from something, especially as part of a ceremony

C．to show to the public for the first time

D．to disappear from the public for the first time

He has vowed that he will not stop building his business until it is worth £100 million. But hard-working Owens can stop for at least a moment's celebration after making his first £1 million at the age of 16. Owens, who has used a computer since the age of seven, began teaching himself basic web design at the age of ten when he was given his first Mac computer. He used his pocket money to fund his first business project, website Mac Box Bundle at just 14 which has made £700,000 since its establishment in 2008. Mac Box Bundle sells a combination of popular Mac applications which are worth up to $400 together for under just $100 and donates 10 percent of the money to charities.

He then established an advertising company Branchr a year later and worked on the business after school and at weekends. Branchr made a surprising £500,000 in its first year. Branchr works as a platform for website owners to sell advertising.

Owens, from Northampton, currently employs eight staff---all adults---around the UK and America as sales and technical assistants. The young man lives with his parents. His mother who is a company secretary said he was inspired to go into business after observing the huge success achieved by Apple's chief executive officers(首席执行官) Steve Jobs.

Owens said, "I think everyone has business sense in them, and they just need to gain experience and be determined to make it. There is no magical formula(法则) for business, It takes hard work, determination and the drive to do something great. My aim is to become a leading name in the world of Internet and mobile advertising and push myself right to the top of the game.

The teenager insists his professional success has not affected his personal life, and says his interests include photography and playing the guitar. "My friends and I don't really talk about my success. To them I'm just a normal teenager and it doesn't change anything between us."

1. What can we know from Paragraph 1?

A. Owens' company is worth £1 million now.

B. Owens learned to use computers at the age of 10.

C. Owens made £700,000 from Mac Box Bundle in 2008.

D. Owens is successful and enthusiastic about public welfare.

2.From Paragraph 2 we know that Branchr _____________.

A. takes up all Owens' spare time

B. offers a platform for advertising business

C. designs practical software for website owners

D. takes up advertising business for Nac Box Bundle

3.Why did Owens come up with the idea of doing business?

A. Because eight adults were ready to help.

B. Because it was easy to establish web companies.

C. Because his parents wanted him to have a try.

D. Because he drew inspiration from Steve jobs.

4.Owens tends to think that ____________.

A. every person has potential talent for business

B. getting experienced in business needs determination

C. it is hard work for people to decide to do something great.

D. he is sure to play a leading part in the world of the Internet.

5.What do Ownes' friends think about him?

A. He sets a good example. B. He does quite well in music.

C. He is a common school boy. D. He puts friendship above anything else.

On the day Apple debuted the often-delayed white-colored iPhone 4, the company's marketing department gave a nod to the product's troubled history．

"Finally．" read the big headline Thursday above a picture of the white phone on the homepage of Apple．com．

The white model was supposed to ship alongside the black one at the iPhone 4's launch（推出） last June．But design and manufacturing complications delayed the process by 10 months, catching Apple off guard, executives say．

As CNN reported last month, earlier test models of the white iPhone 4 produced unclear photos, especially when the flash（闪光灯） was used．Its whiteness confused the proximity sensor （距离传感器） , which detects when the phone is held next to someone's head and turns off the touch screen to save battery life．

These problems weren't present in older iPhones that came in white because they didn't have flash photography; the proximity sensor was unaffected because the front side of previous models was black．

"We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren't," Philip Schiller, Apple's chief marketing executive, said in an interview．"It's not as simple as making something white．There's a lot more that goes into both the material science of it —how it holds up over time…but also in how it all works with the sensors．"

Ticonderoga Securities analyst Brian White predicts that the white model could help drive sales of Apple's phones．He says Apple could sell 1 million to 1．5 million every three months until the next iPhone model is unveiled, which is expected to be this fall．

Forty-five people were lined up at Apple's flagship New York store Thursday morning to buy white iPhones, according to a CNN Money report．

1.The reason why white-colored iPhone 4 was delayed by 10 months is that _______．

A．it's always sold out due to its popularity

B．it met some problems concerning design and manufacture

C．it lacked white manufacturing materials

D．its proximity sensor can't save battery life

2.According to the passage, which of the following statements is TRUE?

A．There are multi-colored models of iPhone 4．

B．The same design problems were also found in older white iPhones．

C．IPhone4 will be launched this fall．

D．Originally designers thought they could solve the problems before iPhone 4 was launched．

3.What would be the best title for this passage?

A．Why the White iPhone 4 Took So Long

B．The History of iPhone 4

C．The Attraction of White iPhone 4

D．The Design and Manufacture of iPhone 4

Steve Jobs made technology fun.The co-founder of Apple died last Wednesday at the age of fifty-six He had fought for years against cancer.Mourners gathered outside his house in Palo Alto, California, and Apple stores around the world.
Tim Bajarin, president of a high-tech research and consulting company, said "If you actually look at a tech leader, they're really happy if they have one hit in their life.Steve Jobs has the Apple II, the Mac, the iPod, the iPhone, the iPad and Pixar."
Steve Jobs was a college dropout.He was adopted by a machinist and his wife, an accountant.They supported his early interest in electronics.
He and his friend Steve Wozniak started Apple Computer—now just called Apple—in nineteen seventy-six.They stayed at the company until nineteen eighty-five.That year, Steve Wozniak returned to college and Steve Jobs left in a dispute（分歧）with the chief executive.
Mr.Jobs then formed his own company, called NeXT Computer.He rejoined Apple in nineteen ninety-seven after it bought NeXT.He helped remake Apple from a business that was in bad shape then to one of the most valuable companies in the world today.
Steve Wozniak, speaking on CNN, remembered his longtime friend as a "great visionary and leader'' and a "marketing genius（天才）".
President Obama said in a statement: "By building one of the planet's most successful companies from his garage, he exemplified the spirit of American ingenuity.By making computers personal and putting the Internet in our pockets, he made the information revolution not only accessible, but intuitive and fun."
David Carroll is a professor at Parsons School of Design in New York City.He says Steve Jobs not only revolutionized technology, he also revolutionized American business.
"The fact that he was able to redesign American commerce top to bottom and across is really stunning （令人惊奇的）.He probably will be considered an industrial giant on the scale of Thomas Edison and Henry Ford, so one of the great[s] of all time." David Carroll said.
Steve Jobs stepped down as Apple's chief executive in August because of his health.He died a day after the company released a new iPhone version that met with limited excitement.Apple's new chief, Tim Cook, will also have to deal with the new Kindle Fire tablet computer from Amazon.com.It costs less than half as much as an iPad but also does less.

1.
Why did people all over the world mourn Steve Jobs?
1. A.
  He was very courageous in the face of cancer.
2. B.
  He became very rich though dropping out college.
3. C.
  He released a new iPhone version before death.
4. D.
  He revolutionized technology and made it enjoyable.
2.
Which of the following can easily prove that Jobs is a "marketing genius"?
1. A.
  After Apple, he founded NeXT Computer.
2. B.
  He made Apple very valuable once again in the world.
3. C.
  He developed a series of Apple products.
4. D.
  He was considered the greatest industrial figure of all time.
3.
What does the underlined part in Paragraph 7 mean?
1. A.
  Jobs was a typical example of American spirit of creation.
2. B.
  Jobs enriched the American spirit of science and freedom.
3. C.
  Jobs eventually realized his American dream.
4. D.
  American people are good at inventing things.
4.
Which of the following is true according to the text?
1. A.
  Jobs's parents discouraged him from working on electronics
2. B.
  Jobs stayed in Apple as chief executive for about 24 years.
3. C.
  Jobs started his career in his family garage.
4. D.
  Run unsuccessfully, Apple was sold to NeXT Computer.

Why did people all over the world mourn Steve Jobs?

Which of the following can easily prove that Jobs is a "marketing genius"?

What does the underlined part in Paragraph 7 mean?

Which of the following is true according to the text?

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