题目内容
(福建省厦门双十中学09届高三热身考试E篇)
“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance behind the image, the product, service or person will fail at length.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself — the person or product must deliver on that image or there is little chance for long-term success.
72．The downfall of the Arthur Andersen accounting firm is due to ______.
A．its bad management B．its previous images
C．its dishonesty in business D．its poor service
73．Why did some famous people fall from grace?
A．Their images were not well built up.
B．They failed to live up to their images.
C．They felt much pressure from the public.
D．They paid little attention to fame and fortune.
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A: Argument P: Point C: Conclusion
75．The author tries to argue that______.
A．image creates everything
B．image is the key to success
C．truth goes hand in hand with image
D．truth and image are equally important
答案 72.C 73.B 74.A 75.D
阅读快车系列答案(福建省厦门双十中学2008年6月迎考热身试卷C篇)
Martha’s Vineyard has long been considered a favorite quiet of the Northeast. The vineyard is rich in history, breathtaking beaches, and beautiful scenery. It is well known for its unique lighthouses – you’ll enjoy the variety and the history of each lighthouse, among the most photographed structures on the Vineyard. When the former First Family, the Clintons, chose to vacation on the island several years ago, it became a more popular tourist attraction.
Martha’s Vineyard got its name from its discoverer, Bartholomew Gosnold, who gave it the name of his wife Martha and was in memory of the thick growth of wild trees on the land.
The island of Martha’s Vineyard lies south of Cape Cod off the southeastern coast of Massachusetts，United States. It is nearly 20 miles long and runs from 2 to 10 miles in width. There are wide, hard beaches on the southern side. The north is hilly, but in the south and eastern parts there are wide areas of open land covered with wild flowers.
The island was discovered early in the 17th century. The Indians were quiet and friendly, and the new-comers fished for a living, making a lot of money from whaling (捕鲸). With the decline (衰落) of whaling and sailing ships, Martha’s Vineyard was almost forgotten until about 60 years ago when people began to buy the old houses of the whaling captains and the small buildings of the fishermen near the beaches. Now people go there year after year for their summer holidays.
63．What is Martha’s Vineyard famous for?
A．Lighthouses. B．A long history.
C．Friendly Indians. D．Fishing industry.
64．Which of the following maps tells where Martha’s Vineyard is？
（Mas = Massachusetts；C = Cape Cod；M = Martha's Vineyard）
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65．Which of the following is NOT mentioned in the passage?
A．How the island got its name. B．The population of the island.
C．The scenery of the island. D．When the island was discovered.
66．When you visit Martha’s Vineyard, .
A．you can see a lot of hills in the eastern parts
B．you can enjoy the sunshine on the beach on the northern side
C．you can live in the fishermen’s old houses in the hills
D．you can see different kinds of lighthouses and learn about the history