题目内容

12．You，re in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：
"I can't believe it-a Lorenzo Betrolla！They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome"．
They leave and you go over to see this incredible sweater．It's nice and the price is right． You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes．
Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover（暗中进行的）marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend，but they don't trust ads．
So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice misleading，but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing"．
However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater．Advertising executives would say it's no less real than flu ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know a conversation you overhear is just a performance．

64．The two attractive young women were talking loudly so that they could．B
A．get the sweater at a lower price
B．be heard by people around
C．be admired by other shoppers
D．decide on buying the sweater
65．Lorenzo Bertolla isD．
A．a very popular male singer   B．an advertising agency
C．a clothing company in Rome   D．the brand name of a sweater
66．Which of the following can be inferred from the passage？C
A．The two girls are in fact employed by the Lorenzo Bertolla Company．
B．The MTV generation tends to be more easily influenced by ads．
C．Traditional advertising is becoming less effective because it's too direct．
D．Undercover marketing will surely be banned soon by the government．
67．Which of the following would be the best title for the text？D
A．Two Attractive Shopperb  B．Lorenzo Bertolla Sweaters
C．Ways of Advertising      D．Undercover Marketing．

分析 本文介绍了商家的一种营销方式，雇人使用该产品并在街上谈论某品牌，以这种不为人知的方式提高产品知名度从而促使人们去消费购买．

解答 64-67BDCD
64   B　推理判断题．根据第三段可知，她们表面是在谈论自己买到了满意的产品，实质是在为该产品做广告，因此她们谈论的目的就是让别人听到．
65   D　推理判断题．根据第二段的内容可知，这是毛衣的品牌名称．
66  C　推理判断题．根据文章倒数第二段最后Look at traditional advertising．Its effectiveness is decreasing．以及最后一段The difference is that you know an ad is trying to persuade you to buy something．可知，传统广告直接劝说人们去购买，故效果不好．
67  D　主旨大意题．概括全文可知，本文主要介绍了一种营销方式"Undercover Marketing"，故答案为D项．

点评 考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．

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2．Flying like a bird has been the dream of humans since ancient times．Last week a group of modern birdmen put their courage on their wings and challenged gravity in Hangzhou，Zhejiang Province．
"Yes，you can buy a ticket and fly to another city．But running with your own wings and feeling your feet ready to take off is totally different，"Dong Fang，said in an excited voice．He is one of 41students from Hangzhou No.14Middle School to test their home-made aircrafts in the playground．Inspired by the International Bognor Birdman Competition in the UK，Ni Wangyue，a teacher in high school is holding a similar event．The Bognor Birdman competition started in 1971in the England coastal city Bognor．People ran off the end of a pier （码头） with their own aircraft in an attempt to"fly"the farthest distance．
"From the very beginning，I didn't expect my students to create a real plane or break any records．I told them the competition is more for seeing how far your imagination can stretch，"Said Ni．He was surprised to see his students create 10different aircrafts with all kinds of material available in the past month．Many students said that they learnt much more in the process of creating their planes than in ordinary classes．
Jing Yuchen and his team named their plane"Weiming E"，which means an unknown goose．The 17-year-old boy deeply believes their goose of steel pipe and sailcloth will honour its name by successfully making it fly．
"Our work is much more imaginative than others．With several colourful balloons on its back and a pair of light plastic wings，it surely is the most eye-catching work，if not the best，"said Yu Liang，another student．
"Although most of those home-made aircrafts cannot really take the boys flying，the boys'braveness and creativity in this project will encourage every one of them to fly high in the future，"Ni said．

20．The purpose of the competition is toD．
A．prepare to create more real planes．
B．let students break some records．
C．run off the end of a pier．
D．encourage braveness and creativity．
21．According to the passage，which of the following statements is NOT true？D
A．There were 41students taking part in the competition．
B．A similar kind of competition started in 1971．
C．The teacher didn't expect his students could create 10different aircrafts．
D．Most of those home-made aircrafts could take the boys flying．
22．By saying"you can buy a ticket and fly to another city"，the writer actually meansC．
A．if you want to take part in the competition you have to buy a ticket．
B．people who take part in the competition have to fly to another city．
C．people can pay to get a chance to go to another place by air．
D．the students have to fly to another city in their home-made aircrafts．
23．Why did the teacher organize this activity？A
A．He wanted to develop students'imagination．
B．He wanted his students to have the feeling of flying．
C．He wanted his students to break records．
D．He wanted to increase his students'grades．
3．Tower of London
Adult£18.00Child （5-12）£9.50
Family （Up to 2adults & 6children）£50.00Middle School Student£15.50
●1st March to 31st October
Tuesday to Saturday：9a．m．to 5：30p．m．Sunday & Monday：10a．m．to 5：30p．m．
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Exception：24th-26th December & 1st January （Closed）
●Description
HM Tower of London is a historic castle on the north bank of the River Thames in central London，England．It was founded towards the end of 1066．It was built to frighten and control Londoners and to prevent foreign attackers．It's now a symbol of London and Britain and one of the world's leading tourist attractions．
●The White Tower
The White Tower，which gives the entire castle its name，was built by William in 1078，and was a disliked symbol of cruelty．
●Royal Beasts
The Royal Beasts is the earliest zoo in London!You can see sculptures （雕像） of lions，tigers，elephants and even a polar bear； discover how they came to be at the Tower and what became of them．You can also hear the amazing tales of how the animals were fed，watered and housed as well as different accidents when the public got a little close!
●Crown Jewels
The tradition of housing the Crown Jewels in the Tower of London probably dates from the time when Henry III was in power．The Jewel House was built specially to house the royal treasure（财富）．When money was needed，the treasure could be sold．The treasure allowed the ruler to enjoy independence from the upper classes，and thus was closely watched．
●Prisoners of the Tower
Come and see what life was like imprisoned in the tower．Experience the sights，sounds and letters five hundred years ago．

51．If Mr．and Mrs．Green take their 6-year-old twin daughters to the Tower of London，they will spend at least£C．
A.36   B.40   C.50   D.55
52．What was the aim of the building of the Tower of London？D
A．To make it a home for rulers．
B．To show the wealth and power of the country．
C．To protect Londoners and fight against the enemy．
D．To put Londoners under control and protect the country．
53．Why did people hate the White Tower in the past？C
A．It could bring people bad luck．
B．It cost Londoners their lives and money to build the tower．
C．The tower stood for cruel ruling．
D．In the Tower the kings ordered people to do lots of hard work．
54．Which of the following could give a hand when the country was short of money in history？A
A．Crown Jewels．
B．Royal Beasts．
C．The White Tower．
D．Prisoners of the Tower．
55．Which of the following statement is TRUE according to the passage？B
A．The Tower of London is open all the year round．
B．The Royal Beasts was the first zoo ever built in London．
C．Most of the visitors dislike visiting the White Tower．
D．Crown Jewels help you know how the country got independence．
20．According to sociologists，there are several different ways in which a person may become recognized as the leader of a social group in the United States．In the fanfily traditional cultural patterns confer （～z～，） leadership on one or both of the parents．In other cases，such as friendship groups，one or more persons may gradually emerge as leaders，although there is no formal process of selection．In larger groups，leaders are usually chosen
formally through election or recruitment．
Although leaders are often thought to be people with unusual personal ability，decades of research have failed to produce consistent evidence that there is any category of"natural
leaders．"It seems that there is no set of personal qualities that all leaders have in common；rather，virtually any person may be recognized as a leader if the person has qualities that meet the needs of that particular group．
Furthermore，although it is commonly supposed that social groups have a single leader，research suggests that there are typically two different leadership roles that are held by different individuals．Instrumental leadership is leadership that emphasizes the completion of tasks by a social group．Group members look to instrumental leaders to"get things done．"
Expressive leadership，on the other hand，is leadership that emphasizes the collective well-beings of a social group's members．Expressive leaders are less concerned with the overall goals of the group than with providing emotional support to group members and attempting to minimize tension and conflict among them．Group members expect expressive leaders to maintain stable relationships within the group and provide support to individual members．
Instrumental leaders are likely to have a rather secondary relationship to other group members．They give orders and may discipline group members who prohibit attainment （达到） of the group's goals．Expressive leaders cultivate a more personal or primary relationship to others in the group．They offer sympathy when someone experiences difficulties or is subjected to discipline，are quick to lighten a serious moment with humor，and try to resolve issues that threaten to divide the group．As the difference in these two roles suggests，expressive leaders generally receive more personal affection from group members；
instrumental leaders，if they are successful in promoting group goals，may enjoy a more distant respect．

72．Which of the following statements about leadership can be inferred from paragraph 2？B
A．Few people succeed in sharing a leadership role with another person．
B．A person who is an effective leader of a particular group may not be an effective leader in another group．
C．A person can best learn how to be an effective leader by studying research on leadership．
D．Most people desire to be leaders but can produce little evidence of their qualifications．
73．The passage indicates that instrumental leaders generally focus onC．
A．ensuring harmonious relationships
B．sharing responsibility with group members
C．achieving a goal
D．identifying new leaders
74．A"secondary relationship"between a leader and the members of a group could best be described asA．
A．distant                              B．enthusiastic
C．sympathetic                          D．personal
75．What does the passage mainly discuss？D
A．The problems faced by leaders．
B．How leadership differs in small and large groups．
C．How social groups determine who will lead them．
D．The role of leaders in social groups．
7．The cheapest room and board in Jefferson City，Missouri，over the weekend was at the county jail（监狱），and 170 people gladly checked in．Cole County charged $ 30 a night for anyone who volunteered to go behind bare on Friday or Saturday night．So officials could give the new jail a test run before it opened for real this week．People from three states spent the night at the jail，including some lawyers and a couple celebrating their first anniversary． 
"It was something they could experience without having to get a criminal record，"Cole County Sheriff （治安官）Greg White said．"They spent the night and gained all understanding that they would not want to ever do this again．"
Jailers tried to give the citizens the full experience．They were told to give up their jewelry，cell phones，and other personal belongings．They were booked and photographed and led into the jail commons． They could keep their cell doors open，but that trapped feeling was still there because me outer room doors were locked，said Bob Watson，60，a reporter for the Jefferson City News-Tribune who spent Friday night at the jail．"While it was not a true copy of jail，you got some sense of what it's like to hear that door lock behind you，"Watson said．
Two other feelings were boredom and a lack of choice，illustrated by the television being left on one channel and drowned out anyway by everybody talking．
Bed was a steel bunk with a thin mattress （垫）．Overhead，a 40-watt bulb stayed lit through the night in each cell．Handy for guards to see inmates，but not helpful to good sleep．How about the food？Dinner Friday night included cheesy pasta with turkey bits and coffee cake．"I wouldn't pay for it in a restaurant，but you won't die trying to eat it，"Watson said．
56．The 170 people stayed in the county jail toA．
A．make a holiday                       B．get punishment                
C．do a research                        D．makemoney
57．What's the main idea of the 3rd paragraph？C
A．The jailers performed their duty well．           
B．The jail's test run proved successful．
C．The 170 had the feeling of real prisoners．       
D．The 170 weren't treated as real prisoners．
58．The underlined phrase"illustrated by…"is used toC．
A．introduce a new topic                B．draw a conclusion             
C．give an example                      D．show the result
59．The 170 people were able toDin the county jail．
A．make phone calls                     B．sleep well            
C．go around freely                     D．chat with others
60．How did Watson like the food？B
A．He enjoyed it．                     
B．He didn't like it．
C．He thought it equaled a restaurant's．            
D．He didn't eat Mat all．
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New devices such as smartphone，iPads，games and social networking sites make it very easy to multitask and"attention share"resulting in difficulty focusing on the task at hand such as listening in the classroom or doing homework．"Unfortunately．the brain actually rewards kids for multitasking even though performance on every task gets worse and worse．Kids don't know that they are doing worse because they feel better when they multitask，"says Dr Edward Hallowell．
Since the appearance of hand-held devices and social networking sites like Facebook，teachers have noticed a difference in academic performance，critical thinking skills and how information is processed．"Multitasking prevents people from gaining a deep understanding of the information they are trying to learn，"says Dr Edward Hallowell．Kids have a difficult time sticking with a"difficult to understand"topic and are more likely to allow themselves to be distracted（分散精力），to tune out and switch over to Facebook or using their cell phones rather than working harder at understanding a difficult subject or problem．In the long run，the shifting of attention by multitasking affects grades．One study showed that kids that use the Internet while in class did poorly on tests resulting in lower grades．
33．What does the passage mainly talk about？C
A．Multitasking is not truth but myth．
B．The multitasking generation．
C．Multitasking results in poor grades．
D．Children are proud of multitasking．
34．What view does the author hold according to the last paragraph？D
A．Multitasking doesn't affect kids'grades in the long run．
B．Kids multitasking are better at shifting attention．
C．Kids should avoid a most difficult problem．
D．The Internet doesn't help kids learn in class．'
35．What is probably discussed in the paragraph following the．passage？C
A．Different attitudes towards multitasking．
B．Why children like multitasking．
C．What to do with children multitasking．
D．The disadvantages of multitasking．
4．One night，I was partying in central London，near Piccadilly Circus．Running short of money，I set off to find the nearest ATM to withdraw some cash．At Shaftesbury Avenue，I saw a huge queue for one ATM machine，but no one was using the neighboring"hole in the wall"．Assuming that the second machine was broken，I asked one queuing man if it was out of order．He replied，"It's working，but this one pays out twenties for tenners!"
So the reason for the weirdly long queue is that these folks wanted to"double their money"by getting£20 notes for each£10 note requested．Being an honest man，I didn't hang about； I simply used the idle machine and walked off．
Last week，customers took similar advantage of Commonwealth Bank in Sydney，Australia．Following overnight maintenance，a computer virus caused CommBank's ATMs to fail to function properly and begin paying out extra money，with unrestricted withdrawals．They allowed customers with little or no cash in their accounts to withdraw large sums that they didn't have．After about 5½hours，CommBank managed to restart these ATMs and stop the flood of cash．
You stole your own cash!
By withdrawing money they didn't have in their accounts，some of these greedy customers have gone heavily overdrawn．News reports indicate that some people were withdrawing as much as AU$2，500 （£1，563）in a single dealing．
Alas，both CommBank and the New South Wales police said that they will use ATM records and cameras to track down those who took advantage of the error．As Detective Superintendent Col Dyson of the New South Wales police department warned，"People should realise that they don't have the right to take that money and are committing a criminal offence if they keep it．"
What about overpayments？
What about when you key in a£20 withdrawal and you get two£20 notes，not two£10 notes？
In English law （covering England and Wales），you have the right to keep money paid to you in error"under mistake of fact"，but only if you honestly believe that the money is yours．
However，if you requested£20，got£40 and£40 was allowed to be lent to you，then the cash is yours to keep，as neither you nor the bank has suffered any loss．

56．The words"hole in the wall"refer toB．
A．a real hole in the wall B．another ATM
C．the mouth of a neighbour D．a common machine
57．We learn from the passage that the writerD．
A．saw a huge queue on his way to a party and joined them
B．people queued up to withdraw money because the other ATMs were broken
C．had to use the unoccupied ATM to get some cash because he was in a hurry
D．was critical of what he saw when withdrawing cash from an ATM
58．According to the passage，C．
A．last week，an ATM in Sydney，Australia paid out AU﹩10 for every request for AU﹩20
B．an ATM in Sydney，Australia was paying out more money than asked for because the bank owner had lifted the restriction
C．the machine paid out more money than requested even when a person had no money in his account
D．some people have been arrested on charge of getting extra money in the two happenings
59．From the part subtitled"What about overpayments？"，we can knowA．
A．some English laws don't cover all Britain 
B．if the money you asked for was more than requested，you'd always have to return the extra money
C．if people kept the extra money they got at a bank they might pretend they did not know it
D．people committed a crime by getting the extra money even if they had that much in their account．
1．This is our country，America．The country where everyone is supposed to have a shot at financial success．The country of dreams and ambition．Yet，caused by the endless pursuit of individual profit，our country is a mess．And we owe it all to capitalism．
We live in a society where people are forced to live without health coverage．A country where the poor can hardly feed themselves while the rich decide which one of their 10homes to stay at for the night．All of these sad things arise out of capitalism．
Sadly，our country values little more than money．It motivates our decisions and even influences entire political parties．We have gotten to the point in society where a human life comes secondary to our financial security．Any rational society would value life above all else and realize that health is a basic human right．Yet in our world，money comes first．
I never once have claimed to be an economist and have no interest in debating the financial advantages of any economic system．Yet socialism surely looks better than what we have．
If we lived in a socialist society，we would be a country without such an unfair wealth distribution．We would value friendship over business and we would treat one another as humans．Most importantly，however，is that money would stop controlling our lives and we could act how humans should act．
Capitalism has created an"every man for himself"existence．Everything is a battle for limited resources and fuels．We have become so accustomed to the life value that we will do whatever we have to look out for ourselves．Yet is this really the kind of life we want？
We have become so illusioned．We are tired of the misdirection．All economic systems have their issues，but I feel like ours is turning our country into something it shouldn't be．The good of man falls secondary to money．In our world，it is all about dollars and cents，which，unfortunately for most，makes no sense．

51．In the author's opinion，the root cause of the present situation in his country isD．
A．money                 B．people's value     
C．social unfairness     D．social system
52．According to the passage，which is NOT the characteristic of capitalism？C
A．individualism       B．endless pursuit of wealth
C．humanism            D．great gap between the rich and the poor
53．How does the author feel about his country？A
A．concerned          B．angry   
C．skeptical          D．hopeless
54．Which of the following would the author agree with？A
A．Life should be placed at the top of our considerations．
B．Socialism is perfect．
C．Health is equally important as wealth．
D．The pursuit for wealth should be restricted．
55．Which of the following might be the best title of the passage？C
A．How to Save America             B．Capitalism Is in Trouble
C．Why Is America in Trouble       D．America Is in Trouble．
2．To be honest，I don't think we have a chance of winning．

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