题目内容

An ad is useful in ________ it lets the customers know of the kinds of goods in the shops.


  1. A.
    that
  2. B.
    which
  3. C.
    what
  4. D.
    whether
A
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You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweatersk.&s~5*u

C. Ways of Advertising                                 D. Undercover Marketing

Spring is just around the corner and it’s a time to get outside and enjoy the great outdoors. Here is a selection of festivals around the country that are a great excuse to get back in the spring sunshine.

Dana Point Festival of the Whales

Dana Point, California

March 7 to 8 and 14 to 15,2010

Each year, over two sunny weekends in March the town of Dana Point, California celebrates the return of migratory California Gray whales to this part of the Pacific Ocean. Festivities include whale-watching, an arts festival and educational hands-on activities for the entire family. Prices start at $ 29 per adult and $ 19 for children. For more information, visit www.dpfestivalofwhales.com.

Chandler Ostrich Festival

Chandler, Arizona

March 13 to 15, 2010

Chandler is the center of Ostrich(舵鸟) ranching in the U.S. You can see jockeys ride these feathered around the ostrich track at Tubleweed Park. General admission is $9 for adults, $8 for seniors, $7 for children aged five to 12 and kids four and under are free. For more information visit www.ostrichfestival.com.

Festival of Houses and Gardens

Charleston, South Carolina

March 19 to April 18, 2010

The Historic Charleston Foundation gives curious travelers the opportunity to explore gardens of some of the finest private residences in America. Each three hour tour (afternoons from 2 to 5pm and evenings from 6 to 9 pm) lets you visit eight to ten properties dating from the American colonial period. Prices range from $25 to $45. For more information, visit www.historiccharleston.org.

Tulip Time Festival

Holland, Michigan

May 1 to 9, 2010

You don’t need to travel to the Netherlands this spring to see and smell some of the world’s finest tulips(郁金香). The town of Holland is home to millions of colorful bulbs. The 81st annual Tulip Time Festival, one of the largest flower festivals in America will kick off with fireworks on May 1. Admission fee ranges from $6 for the children’s area to $38 for theatre tickets. Tickets and more information are available at www.tuliptime.com.

1. A couple with their 4-year-old son will go whale-watching, they have to pay         .

A. $77          B. $ 58         C. $ 38          D. $ 48

2. The underlined word “jockeys” in the second ad is closest in meaning to         .

A. judges        B. riders        C. children        D. travelers

3. If you want to learn about the history of American colonial period, you can visit          .

A. Tulip Time               B. Houses and Gardens

C. Dana Point of the whales     D. Chandler Ostrich

4. It can be concluded that        .

A. All the festivals are held in March.

B. All the Festivals are concerned with animals

C. All the Festivals are held in the U.S.A.

D. All the Festivals surely interest children.

 

 

There is ________ “x” and ________ “u” in the word “excuse”.


  1. A.
    a, a
  2. B.
    an, an
  3. C.
    an, a
  4. D.
    a, an
阅读理解。
                DONATE YOUR OLD JEANS
                                  AND 
                   DO THE PLANET GOOD
What Will Be Done-With All This Denim?
All the denim (牛仔布) will be donated to
Cotton From Blue to Green?. This denim
drive recycles jeans into UltraTouch Natural
Cotton Fiber Insulation (纤维隔热材料),
which is used to help build houses in places
that have been damaged by hurricanes and
other natural disasters. Your jeans will help
keep clothes out of landfills (垃圾场), and
build houses for families to live in! Ultra-
Touch is made of 85% recycled fibers and is
an environmentally safe, natural cotton fiber
insulation.
It's a Fact
It takes about 500 pairs of jeans to recycle
enough denim to insulate one average-size
U.S house.
Here's How You Can Get Involved!
1. Get a parent's permission and select as many
denim jeans as you like. (Any denim clothing
is OK)
2. The denim must be used.
3. The denim can be any brand.
4. The denim can be any color or size but must
have been worn by a human (no doll clothes!).
5. Jeans must be received by June 30, 2009! 		         POST A JOB AD-IDEAL FOR CASUAL
                          ADVERTISERS 
         REGISTER NOW AND POST A JOB AD
All Job Advertisements are reviewed and
uploaded usually within 24 hours
Standard Job Advertisement
$ 65.00 + GST ( goods and service tax) =
$ 71.50
Premium Job Advertisement
$ 80.00+GST= $ 88.00
No additional costs for all the features
below.
Standard Job Ad Features:
— Active for 30 days
— Include your company LOGO
— Update or Edit live ads online anytime
— Access stats of your job ad
— Unlimited text to describe your vacancy
(able to insert html links-very useful if you
want candidate to apply using your own
online application on your corporate website)           
—  Able to copy and paste your active job ad
from other job sites including logo and
layout
Premium Job Ad Features:
— All the features of a standard Job Ad
— Displayed on top of the main job search
page with highlighted colors also within the
standard job ads in its highlighted format
For any questions contact us.
REGISTER NOW AND POST A JOB AD
1. The denim clothing that you intend to donate _____.
[     ]
A. can be either new or second-hand
B. can be of any size or color
C. must be a certain famous brand
D. can be worn by dolls and humans
2. Which of the following statements is TRUE according to the ad?
[     ]
A. UltraTouch may be the name of a building material.
B. Ultra Touch can protect houses from natural disasters.
C. The deadline of the denim clothing donated is July 30, 2009.
D. The denim clothing is collected to provide clothes for the homeless.
3. The GST of a Standard Job Advertisement is _____.
[     ]
A. $71.50 
B. $88.00
C. $8
D. $6.5
4. Premium Job Ad is different from Standard Job Ad because it _____.
[     ]
A. doesn't need paying additional money
B. can be shown on top of the main job search page
C. is active for more than 30 days online
D. can be inserted html links on your own website

Spring is just around the corner and it’s a time to get outside and enjoy the great outdoors. Here is a selection of festivals around the country that are a great excuse to get back in the spring sunshine.

Dana Point Festival of the Whales

Dana Point, California
March 7 to 8 and 14 to 15,2010
Each year, over two sunny weekends in March the town of Dana Point, California celebrates the return of migratory California Gray whales to this part of the Pacific Ocean. Festivities include whale-watching, an arts festival and educational hands-on activities for the entire family. Prices start at $ 29 per adult and $ 19 for children. For more information, visit www.dpfestivalofwhales.com.

Chandler Ostrich Festival

Chandler, Arizona
March 13 to 15, 2010
Chandler is the center of Ostrich(舵鸟) ranching in the U.S. You can see jockeys ride these feathered around the ostrich track at Tubleweed Park. General admission is $9 for adults, $8 for seniors, $7 for children aged five to 12 and kids four and under are free. For more information visit www.ostrichfestival.com.

Festival of Houses and Gardens

Charleston, South Carolina
March 19 to April 18, 2010
The Historic Charleston Foundation gives curious travelers the opportunity to explore gardens of some of the finest private residences in America. Each three hour tour (afternoons from 2 to 5pm and evenings from 6 to 9 pm) lets you visit eight to ten properties dating from the American colonial period. Prices range from $25 to $45. For more information, visit www.historiccharleston.org.

Tulip Time Festival

Holland, Michigan
May 1 to 9, 2010
You don’t need to travel to the Netherlands this spring to see and smell some of the world’s finest tulips(郁金香). The town of Holland is home to millions of colorful bulbs. The 81st annual Tulip Time Festival, one of the largest flower festivals in America will kick off with fireworks on May 1. Admission fee ranges from $6 for the children’s area to $38 for theatre tickets. Tickets and more information are available at www.tuliptime.com.
【小题1】 A couple with their 4-year-old son will go whale-watching, they have to pay         .
A．$77B．$ 58C．$ 38D．$ 48
【小题2】 The underlined word “jockeys” in the second ad is closest in meaning to         .
A．judgesB．ridersC．childrenD．travelers
【小题3】 If you want to learn about the history of American colonial period, you can visit          .
A．Tulip TimeB．Houses and Gardens
C．Dana Point of the whalesD．Chandler Ostrich
【小题4】 It can be concluded that        .
A. All the festivals are held in March.
B. All the Festivals are concerned with animals
C. All the Festivals are held in the U.S.A.
D. All the Festivals surely interest children.

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