题目内容
20.Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel and then post to Instagram-it's that easy.You can even share to Facebook,Twitter and more.It's a new way to see the world.So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too."The Picture House"is the world's first pay-by-photo restaurant-you order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant(巨人)Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don't have to pay for,if they photo and lnstagram it.
The restaurant is a part of Birds Eye's"Food for Life"campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special."said marketing director Margaret Jobling.
The reaction to The Picture House has been great so far And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
28.Instagram probably isC.
A.a restaurant free of charge
B.a campaign of"Food for Life''
C.a program used to share photos
D.a new marketing project
29.What's the author's attitude to this new trend?D
A.Confused
B.Unconcerned
C.Opposed
D.Interested
30."The Picture House"encourages sharing photos of its food toB.
A.raise the price of frozen food
B.attract more customers
C.create a new social media trend
D.reward the regular customers
31.Which of the following can serve as the best title for the passage?A
A.Pay by Picture
B.The Pop-up Diner
C.No Need to Pay
D.Food for Life.
分析 文章主要介绍了英国的一家餐厅利用"拍照付费"的创意来给餐厅做宣传.
解答 28-31CDBA
28.C 细节理解题.根据第一段第一、二句Instagram is…Take a picture or video,choose a filter to transform its look and feel,then post it to Instagram…可知,Instagram是一个用来分享照片的软件,故选C项.
29.D 推理判断题.根据第二段第一句I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too.可知,作者对于这种新形式是感兴趣的,故选D项.
30.B 推理判断题.根据第三段最后一句So they realized it was a better way to advertise their new dining range.可知,他们鼓励顾客分享食物的照片是为了给餐厅做宣传,以此来吸引更多的顾客.由此选B项.
31.A 主旨大意题.文章主要介绍了英国的一家餐厅利用"拍照付费"的创意来给餐厅做宣传,全文围绕Pay by Picture这一主题展开,故选A项.
点评 阅读理解题测试考生在阅读基础上的逻辑推理能力,要求考生根据文章所述事件的逻辑关系,对未说明的趋势或结局作出合理的推断;或根据作者所阐述的观点理论,对文章未涉及的现象、事例给以解释.考生首先要仔细阅读短文,完整了解信息,准确把握作者观点.
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