题目内容

Do you want to know ________ in the future? A special mirror invented by the French scientists can help you.

A.how you look like B.what will you look like

C.how do you look like D.what you will look like

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Viral Marketing

Companies are always on the lookout for new ways to sell products. We're used to seeing ads in newspapers and on television. In recent years, a new type of ad strategy — viral marketing ( 病毒 性 营 销 ) — has become popular. It uses the Internet to spread information about a product or service.

The idea of viral marketing is the "word of mouth" effect, that is, to get people to recommend( 推 荐 , 介 绍 ) a product to others. On the Internet, that can be done by email messages. Or, the information may be posted on forums, blogs, and other websites.

Advertisers can't force people to spread their message. So, they must think of creative ways to get people to help out. One good way is to give something away. For example, when somebody sends an email using a Hotmail account, there's an ad on the bottom. It tells others how to get a free account. Other companies give away branded screensavers, wallpaper, and sounds. Whenever they're seen or shared, it advertises the product.

Another way is funny and interesting videos. When someone comes across a great ad for BMW, they may send a link to their friends. They may even add the video to a forum or blog. Companies love the effect. It gets more people to watch their ads, visit their websites, and hopefully, buy their products.

Unfortunately, it's hard to plan viral marketing activities. There are many ads and websites on the Internet. So, designers and marketers must think up creative new strategies. If something is funny, interesting, or useful enough, people will tell their friends about it. If it includes giving something away, the viral marketing activity may be even more successful.

1.Which new type of ad strategy has become popular?

__________________________________________________

2.What is the idea of viral marketing?

__________________________________________________

3.What can't advertisers force people to do?

__________________________________________________

4.What may people do when they come across a great ad for BMW?

__________________________________________________

5.Why is it hard to plan viral marketing activities?

__________________________________________________

Programming Pain

Robots are useful and taking place of humans in some areas because they never get tired and can't feel pain. However, some researchers believe it's a good idea to program robots to feel pain.

Researchers from Leibniz University of Hannover in Germany are working to develop an artificial(人造的)robot nervous system to teach robots how to feel pain. "Pain is a system that protects us," said Johannes Kuehn, one of the researchers. "When we try to avoid the pain, it helps us not get hurt.”

Think about how many injuries you would receive if you couldn't feel pain. Even though pain hurts, it helps us avoid danger and treat our wounds. The same will be true for robots. As a great number of people work closely with robots, the robots must behave in a safer manner. Kuehn believes that by protecting robots from damage(伤害),they'll be protecting people as well. Damage,to robots if left unseen could lead to workplace accidents.

Rather than feel pain, some robots are designed to show pain or see it in others. Asada, an engineer at Osaka University in Japan, and his workmates have made sensors (传感器)that pick up many types of touch signals(信号).These touch and pain signals can turn into emotions and expressions on a robot’s face. Asada believes that these systems could finally lead to robots seeing the pain on human faces, an important skill for robots designed to care for elderly people, for example.

Antonio Damasio, a professor at the University of Southern California, argues that programming robots with a sense of pain may cause an artificial sense of feeling to develop. But he says that this communication is not the same thing as a robot truly feeling and expressing emotions or pain. If one day, robots could actually feel as humans do, Damasio has a suggestion for the number one rule for robots: Feel good.

1.What does the word in Paragraph 3 refer to?

A.The feeling of pain. B.The injury we receive.

C.An artificial system. D.A new kind of robot.

2.Which is the right process to show and see the pain?

① Turn signals into expressions.

② Notice pain on human faces.

③ Make some sensors.

④ Pick up touch signals.

A.③④①② B.③①②④ C.②③①④ D.②④①③

3.What can express Antonio Damasio's attitude(态度)about the program?

A.Hopeless B.Opposite C.Expected D.Worried

4.The aim of programming robots to feel pain is ________

A.to take place of humans B.to avoid human accidents

C.to control robots completely D.to serve humans better

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