题目内容
Advertising is part of our life in our world of competition. It is important for both seller and buyer. Even the government cannot do without it. More than $ 400 billion has been spent worldwide on advertising this year.
Advertising is necessary to all business. Without making buyers know about the products (产品) how are products going to get to the buyers? Advertising draws attention to the product or service through television, radio, billboards, flyers, boards, newspapers or magazines. Bikes, buses and trains are also used to carry advertisements. Where there are people advertising can be found. People don’t have to travel far to see an advertisement. Advertising lets people know new products. For example, people come to know about useful new medicines, new computers, cell phones and etc. People often learn about new tools and machines for industry. Advertising tells people different brands (品牌) of the same product. It tells about which brand is better.
It is through advertisements that we come to know of new jobs. People who see the advertisement and think they are able to do the work may come to the company and then might get that job. Advertisement is a good way to educate people and to help students choose colleges or universities that they like. Schools, colleges and universities advertise their classes, courses, and fees and attract students. Government can advertise its plans. It can tell people what good things it might do for the nation.
46. Why is advertising necessary to all business?
A. It sends the products to buyers.
B. It lets buyers know the products.
C. It sells the products at a good price.
D. It makes buyers see the products everywhere.
47. What can we learn from the passage?
A. Governments should make more advertisements.
B. Schools use advertisements to educate students.
C. There are many ways to advertise new products.
D. People don’t like to see too many advertisements.
48. What’s the best title for the passage?
A. The Importance of Advertising. B. How to Advertise Products.
C. The Kinds of Advertisements. D. The Development of Advertising.
46. B 47. C 48. A
阅读填词 (共10小题，每题1分，满分10分)
阅读短文，根据所读内容在短文后图表中的空格里填入一个恰当的单词
Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消费者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包装) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商标、牌子) and different size of the same brand.
Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.
The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百货商店).
Wise consumers read magazine ads and watch TV commercial (广告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息灵通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.
| Main topic: suggestions for 【小题1】 | ||||
| Suggestions | Never go into a supermarket when you 【小题2】 hungry! | Need an education in how and how not to buy things at the store. | Buy ordinary items instead of famous 【小题3】 | Read ads with 【小题4】 of the psychology behind the ads. |
| 【小题5】 for the suggestions | It is 【小题6】 to buy more than you plan to | Consumers can make a wise【小题7】 | The prices of 【小题8】 items are lower because producers spend 【小题9】 money on packaging. | Advertisers sometimes don’t tell the 【小题10】 |
Not
anymore！Knitting has now become a
fashionable hobby with women in their 20s and 30s. Young women can be seen
knitting in coffee shops, hairdressers, bookstores, and bus stops, and
Hollywood stars like Julia Roberts, Cameron Diaz, Madonna, and Gwyneth Paltrow
all knit. They are knitting scarves, hats, socks, and sweaters—even bikinis and wedding dresses!